According to Greencarcongress.com , Ford is expecting April to be its best hybrid sales month ever. Ford sells the Ford Escape hybrid and its luxury model, the Mercury Mariner hybrid. Despite recent reports of slowdowns for Ford hybrid sales, they are getting close to their highest numbers of hybrids sold (1808 combined sales in September 2005).
Ford sales of hybrids have been increasing from in the past three months from 1341 in February to 1589 in March after dropping to 899 units sold in January. April sales of hybrids were strong across the board last year, with 20,974 units from all manufacturers sold, the highest total ever at that time. It wasn't until August, 2005 that they beat that with 23,307 units sold.
Ford is attributing its success to the recent spike in gas prices (including gas shortages in some places). Also, Ford recently offered 0% financing or $1000 cash back sales in some areas. They have also rolled out a new toll-free number for information on the tax breaks available to those who buy hybrids. And they have continued to aggressively market hybrids with Kermit the Frog as their spokesman appearing on recent shows of Extreme Makeover: Home Edition.
Monday, April 24, 2006
Hybrid Sales up for Ford
Hybrid Research and Pricing at Edmunds.com
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