It seems Lexus is looking to widen their marketing to younger drivers. So, they've agreed to put the IS350, LS 460, GS450h, SC430 roadster, and the LS600h L (available in 2008) into Atari's Test Drive Unlimited for the Xbox 360.
Gamers will be able to test drive any of the models after 'purchasing' them from a virtual dealership. The showroom will look like a real Lexus showroom. Players will also be allowed to personalize their new ride from a virtual catalogue.
Source: Lexus Drives Into Gaming World - The Car Connection
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