Good Enough for a Plug-In?

I've been thinking a lot lately about what is good enough for a plug-in hybrid electric car. With Ford deciding to opt out of the Escape Hybrid (they are instead moving the hybrid version into a new model, although it will be similar from what I've seen), I was wondering why no one else has tried to truly duplicate the Prius model.

 Obviously, the Prius is the top selling hybrid car on the road and has been for over a decade. And Toyota has done very well by it. It beats out all other hybrids, with one out of every two hybrids sold in the US being a Prius. That despite the multitude of hybrid models on the road today.

 The truth is, the Prius is still the best of all options. Room for four, best fuel economy, not a luxury price tag, etc... Nothing else is similar. Nothing else beats it out in those three categories.

 So, now with car companies beginning to compete with in the plug-in hybrid category, what's going to be good enough, and what's going to be the best? Is the Volt the best car companies can do? Will the Prius plug-in continue the Toyota domination?

When looking over the specs for the V60 Plug-in Hybrid, where does Volvo try to differentiate itself? They are already warning in the media releases of the cost. The electric only mode is 50 km (31 miles). There is room for four. But does Volvo think that's good enough to compete realistically?

Say Good-Bye to the Altima Hybrid

So, that's it for the Nissan Altima Hybrid.  After four years of leasing the hybrid technology from Toyota, Nissan has decided to drop the Altima Hybrid for next year.  A bad sign for current owners, but may be a good sign for Nissan and hybrid technology in the future.

(Source: Kicking Tires)

Nissan has designed their own hybrid technology, it's just going into the Infiniti line-up.  They also want to concentrate on their EV Leaf for now.  In other words, their halo car is the Leaf and there's no reason to point to the Altima Hybrid as their version of green  anymore.

Altima Hybrid sales have never risen very far, as Nissan never pushed it.  Nissan only sold it in 10 states.  They never really tried to differentiate themselves.  How could they since they were using Toyota hybrid technology?  So the history books will point to the Altima Hybrid experiment as a cash losing proposition.  A halo car that wasn't so angelic.

Maybe the Leaf and it's EV successors will turn out better.  It's no doubt Ghosn and company are hoping so.

Hybrid Trucks

Unlike hybrid cars and SUVs, the hybrid truck has had a limited consumer response and a limited production. There are several reasons for this, but it really is a shame. Hybrid technology is designed to improve fuel economy and like SUVs, trucks don't have very good mpg. They are designed for other things, towing, drafting, carrying. In other words, they are the workhorses of the vehicle family. the people who buy trucks aren't as concerned with the fuel consumption, so much as the towing capacity for instance.

But hybrid technology can improve both fuel economy and power at the same time. The problem is the price tag. It's too easy for someone who is purchasing a truck to convince themselves the extra price for the electric motor just isn't worth it. If you're running a business, the bottom line is the bottom line. And the $4,000 extra you pay for the hybrid motor is hard to justify.

There are counterarguments, however. Along with the electric motor, you also get a large battery pack that you can run electric hardware off of. And the hybrid trucks come with plugs to make it easy.  You also get higher towing capacity and more power even at low speeds.

You also get the already mentioned higher fuel economy and more power at lower speeds than you might expect. Going from 15 mpg to 20 mpg is worth more than going from 40 to 45 mpg. If your hybrid truck is being driven 12,000 miles a year, you'll be buying 200 gallons less every year. At today's gas prices (say $3.75/gallon) you'll spend $750 less a year. That means even at $4,000 extra you have to pay for the hybrid motor, you can still make that up during the life time of the car. And the more you drive, the quicker you'll make the hybrid truck pay for itself.

Unfortunately, even if you are interested, there aren't a lot of choices out there in hybrid trucks. There's the Chevrolet Silverado Hybrid and GMC Sierra Hybrid.  Dodge also has the Ram Pickup Hybrid. But that's it.  With so few options, it's not hard to wonder why not many are opting in.  Other car makers have dabbled in the field with demonstration hybrid trucks, but no one else has followed up with it. I'm hopeful, like hybrid minivans, more will start coming out sooner rather than later. But with everything else going on right now in the automotive field, I get the feeling there's just not enough of a demand.

Prius V Launch Delayed

Not surprisingly, the Prius V launch for April has officially been delayed.  No word on when the launch will happen, but it was scheduled for April in Japan.  No decisions have been made about the summertime launch in the US.

Something to keep in mind is the delay in production for all hybrids (really, all vehicles depending in any way on supplies from Japan) is going to be affected in the coming months, which will affect pricing and supply.  It's already hitting the used hybrid marketplace, and it won't be long before dealers start worrying about when they're going to get another vehicle in.


Press Release from Toyota:
Toyota Motor Corp. announced today that it decided to postpone launch of the Japan-market Prius-derivative vehicle originally scheduled for launch in late April. No decision has been made at this time on when the launch will be rescheduled.

As announced at the North American International Auto Show (Detroit) in January, the Prius v – as the vehicle is known in the U.S. market – is scheduled to launch the end of summer 2011. No decision has been made in regards to a possible need to change the launch timing.

We're making every effort to minimize disruptions to our overall operations