Hybrid Taxis Face a Tough Road

Even as San Francisco begins retiring their first hybrid taxis, Boston and NY taxi cab owners continue the fight to push off the requirements for them to go hybrid.

In 2005 San Francisco started with 15 Ford Escape Hybrid Taxi Cabs.  Those 15 hybrid cabs have made it to the 300,000 mile mark and at 300,000 miles, cabs in SF are forced to retire.

According to the story in the LA Times, the hybrid cabs have saved their drivers $9,000 a year, depending on gas prices and number of shifts driven.

Those original 15 cabs were a test, and they have had very  positive results.  14% of all taxis in SF are now hybrids, while 15% of those in NY City are hybrid.

Of course, Ford couldn't be happier with the results.  Gil Portalatin, hybrid systems application manager at Ford, noted "these things are tougher than nails. . . . We warranty the batteries for 150,000 miles and here you have cabs going out of service at 300,000 -- because that's the law, not because the cab's used up."


Meanwhile, in Boston and NYC, taxi owners, who have to pay for the hybrid cars, continue to fight the change over to hybrids.  In NYC, a successful lawsuit brought to an end the aggressive plan to hybridize the whole taxi fleet.  Boston is ready to follow in their footsteps.

NYC owners claimed the hybrid cars weren't fit to be taxis, and would require unsafe modifications to be used.  Boston taxi owners are a little more honest in their concerns, and are just plain worried about the cost.

"I support the used hybrids," said a plaintiff, Raphael Ophir of Jamaica Plain, who owns three hackney medallions and leases them to several cabdrivers. "But with this economy, with big companies going into Chapter 11, and with no credit available . . . delay it for two or three years."

The Boston plan is being phased in over a seven year period.

In New York, the city is attempting to entice owners into switching, rather than forcing them to. Owners basically rent out the taxis to drivers for their shift.  The owners are only allowed to charge the drivers so much per shift, however.  Drivers like hybrid taxis because they have to pay for the gas they use. 

But because they were successful in blocking the forced switchover to hybridize their fleet, owners are now being enticed to switch to hybrids in NYC.  If they have a hybrid taxi, they will be able to charge the driver more.  But owners complain that along with the enticement, there is a punishment for keeping the old taxis.  Every year, they will be forced to lower their 'rent' for any cars that don't meet certain fuel efficiency requirements.

Owners are reluctant to switch to hybrids and to be fair, it's understandable why.  The normal taxi cab has been the Crown Victoria, which can be purchased for anywhere from $4,000 to $10,000, while a hybrid taxi can cost two to three times that much to purchase and outfit.

But, with the first hybrids aging out, it's no longer possible for owners to argue against how long the hybrids will last.

Did Anyone Think the Volt Would Save GM?

It's all over the place today. The presidential report on GM (pdf) notes that

GM is at least one generation behind Toyota on advanced, “green” powertrain development. In an attempt to leapfrog Toyota, GM has devoted significant resources to the Chevy Volt. While the Volt holds promise, it is currently projected to be much more expensive than its gasoline-fueled peers and will likely need substantial reductions in manufacturing cost in order to become commercially viable.

And a lot of people, newspapers and analysts are concluding the Volt will not save GM.

Did anyone think that's what the Volt was for?  Was it even a question?

Ford introduced the Ford Escape (/Mercury Mariner/Mazda Tribute) Hybrid back in 2004. They are only now going to start making a profit on their hybrid vehicles with the introduction of the Ford Fusion and Mercury Milan hybrids. That's about five years of selling, plus the time they spent researching the hybrid engine.

Toyota and Honda have had their hybrids in production for a decade, and Honda had to retire two of their models to get to this point where they can challenge the Prius with their new Insight.

Did anyone really think GM was going to turn the Volt into an instant moneymaker?

The Volt, as of now, is about GM redeeming their image. The Volt is about saying, yes, the Prius is nice and it sure would have been nice to have made the decision to get into the hybrid market 10 years ago. We may have messed up by retiring our electric car.

But now that we've decided to enter, we're not going to just build a Prius (see the new Insight). We're going to build something we think is both different and better.

This is a reputation problem GM is trying to fix. It's not about making money on the Volt itself, but an effort to make the whole company look better. That should (if it works) help the whole business.

And in five to ten years, hopefully GM will start making money on the project itself, just like Ford, Honda and Toyota have done.

While the Volt could be painted as Quixotic, did anyone really think it was about saving the company?

Our benefit will be an emphasis on fuel saving technology, and a lot of research into electric and battery vehicles.  It could also benefit fuel cell research and create jobs in manufacturing and research.

Lexus Announces Price Increase on Hybrids, Others

Lexus is increasing their base MSRP for their 2009 line-up, setting a $150 increase for models manufactured after April 1, 2009.

The two hybrid models affected are the GS 450h and the LS 600h L. The GS 450h increased 0.3 percent to $56,550, while the 600h L hybrid saw a smaller increase of 0.1 percent to $106,035. That excludes the delivery, processing and handling charge of $825.

2010 Toyota Prius, the Next Generation Hybrid

The next generation Prius is going to be impressive.  Just a small improvement in fuel economy, but a big improvement in all the other features you would want in your next car.

Press release follows:

YOUNTVILLE, Calif. (March 2, 2009) -- When it launches this spring, the all-new 2010 Toyota Prius will once again set new standards for innovative hybrid design and technology, raising its level of convenience features and performance to new heights, including a combined EPA estimated fuel efficiency rating of 50 miles-per-gallon.

Celebrated as the benchmark for cars of the future, the Prius has delivered superior fuel economy and ultra-low emissions to more than 1.2 million owners worldwide for more than 10 years.

The midsize third-generation 2010 Prius will offer even better mileage ratings, enhanced performance, and innovative design features. It will be quieter, roomier, and equipped with advanced standard and available features such as a moonroof with solar panels, four driving modes, Intelligent Parking Assist (IPA) and steering wheel touch controls that display on the instrument panel.

“The Prius has evolved with our customers over the past 10 years and is now more things to more people,” said Bob Carter, group vice president and general manager, Toyota Division. “It’s environmental, innovative, and practical. It’s an everyday car for everyday use, and when it goes on sale a few months from now, we believe that its new features will appeal to returning owners, while at the same time attract buyers who are looking for innovative technology with a hybrid powertrain.”


An Eco-Icon

Prius entered the market in 1997 as the world’s first mass-produced hybrid. The name Prius, “to go before” in Latin, became symbolic of a car that was launched even before environmental awareness had become a mainstream social issue.

From the beginning, Toyota’s full-hybrid system was developed almost entirely in-house and has become a driving force behind advanced vehicle technology. The company’s exclusive Hybrid Synergy Drive System was introduced in 2004 on the second-generation Prius. Since then, more than 700,000 have been sold in the U.S.

In designing the new, third-generation Prius, Toyota engineers combined a careful refinement of existing systems with an aggressive measure of new technology necessary for the future of automobiles.

During the development of the Prius, more than 1,000 applications for patents were filed worldwide.


Improved Fuel Economy, Power and Environmental Performance

The new Prius will be built using processes that reduce pollution in every stage of vehicle life, from production and driving, through to disposal.

The third-generation Prius extends its record of continuous improvement in fuel economy. The first-generation Prius, which was rated 41 EPA combined mpg, was replaced by the current model, which is EPA rated at 46 miles per gallon (mpg), combined city/highway. Using a combination of technologies, fuel efficiency was increased to an EPA estimated city/highway mpg rating of 50 in the city, 49 on the highway and a combined 50 mpg for the new Prius.

A larger and more powerful 1.8-liter Atkinson-cycle, four-cylinder engine will produce 98 horsepower at 5,200 rpm in the new Prius. Together with its electric motor the hybrid system in the new Prius will generate a combined net horsepower of 134, an improvement of 24 horsepower over the previous generation.

Contrary to conventional wisdom, the larger engine actually helps improve highway mileage. By making more torque, the new engine can run at lower average rpm on the highway. When operating at lower rpm, the new engine uses less fuel. Mileage is especially improved in cold-start conditions and at higher speeds.

Use of an electric water pump and a new exhaust gas recirculation (EGR) system also contribute to the engine’s efficiency. The 1.8-liter Prius engine is the first Toyota power plant that requires no belts under the hood for better fuel economy and less potential maintenance.

A multi-information display panel that monitors fuel and energy consumption is standard. It provides feedback on the Prius’ efficiency using three different displays to help the driver acquire economical driving habits.

Unlike most other hybrid vehicles available, Prius has been an uncompromised “full” hybrid since introduction. This allows it to run on engine alone, battery alone, or a combination of both. The system blends the best of parallel hybrid and series hybrid designs to achieve the ability to operate on the electric mode alone, and to charge the batteries while the car is running.

The patented Hybrid Synergy Drive system in the 2010 Prius is 90 percent newly-developed with significant improvements over previous models.

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The transaxle is lighter in weight and reduces torque losses by as much as 20 percent compared to the previous model.
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The inverter, which converts direct current to alternating current, has a new direct cooling system to reduce size and weight.
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Taken together, the inverter, motor and transaxle are smaller and 20 percent lighter.
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A newly developed electronically controlled regenerative braking system has been adopted, with control logic optimized to enhance regeneration.

The new Prius will offer three alternative driving modes. EV Mode allows driving on battery power alone at low speeds for about a mile, if conditions permit. There is also a Power Mode, which increases sensitivity to throttle input for a sportier feel, and an Eco Mode, which helps drivers achieve their best mileage.

The new Prius will be certified as a Super Ultra Low Emission Vehicle (SULEV) and an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV) in California, as well as those states adopting California emission standards. The AT-PZEV certification requires the SULEV exhaust standard linked with the ability to meet a zero-fuel-evaporative standard, a 150,000-mile durability demonstration, extended emissions system warranty, and technology deemed by the California Air Resources Board (CARB) to advance future fuel cell vehicles. In the rest of the country, Prius will be certified as Tier 2, Bin 3. The new Prius will produce over 70 percent fewer smog-forming emissions than the average new vehicle.

Cutting Edge Styling

In designing the new Prius, aerodynamic performance was an important factor. The goal was to create a beautiful silhouette, while not compromising function. Designers preserved the dynamic triangle form of the

current model--instantly recognizable as a Prius--but made alterations to the overall profile, pillar position and angle. The front pillar, extended forward, helps refine the performance-focusing, shaped form.

The overall height of the Prius is the same, but the roof profile is altered by moving the top of the roof 3.9 inches to the rear. This emphasizes the wedge shape, and also allows for enhanced rear headroom and improved aerodynamics.

The design of the new Prius’ front and rear corners are sharp, sporty and aerodynamic. Strong side character lines, rising from front to rear, define the glazed geometric shape. Viewed from the rear, wider rear treads provide a solid, firmly rooted stance.

Dimensionally, the new Prius has the same wheelbase as the current generation. Overall length is slightly increased by 0.6 inches, in part by moving the front cowl forward.


One of the World’s Lowest Cd

The new Prius received more wind tunnel hours of testing than any other Toyota in history, resulting in one of the cleanest aerodynamic profiles of any mass-produced vehicle in the world. By focusing on the shape of the body, underfloor, wheelhouse liner and shape of the wheels, the designers of the new Prius were able to reduce the coefficient of drag (Cd) value to 0.25, compared to 0.26 for the previous model. The airflow under the car was studied extensively. Engineers made changes to the shape of the fender liner, front surface of the underfloor, and added a fin at the rear floor cover to increase linear stability.

Advanced Equipment For a New Era

An available sliding glass moonroof is packaged with solar panels, located over the rear seating area, that power a new ventilation system. This solar powered ventilation system uses an electrically powered air circulation fan that does not require engine assist. The system prevents the interior air temperature from rising while the vehicle is parked, making the cool-down time shorter when the driver returns to the vehicle, thus reducing the use of air conditioning.

The new Prius also offers a remote air-conditioning system. It is the first system in the world to function on battery-power alone, and allows remote operation so the driver can adjust the interior temperature for comfort before getting in the car.

LEDs (light emitting diodes), optional in low beam headlamps and standard in tail and stop lamps, help reduce the vehicle’s power consumption. Air conditioning, a major energy drain, has been re-engineered to increase efficiency and cool-down performance. In addition, an exhaust heat recirculation system reduces heat waste by warming engine coolant during cold startup, for improved performance. It also heats up the passenger cabin more efficiently.

Enhanced Vehicle Performance

The next-generation Prius is built on a new platform, which enables improved handling stability, quieter operation, and collision safety. The suspension consists of front struts and a rear intermediate beam design, as before, but handling stability is advanced by improving the stabilizer layout, higher caster angle and tuning the bushing characteristics. Disc brakes are now used on all four corners, replacing the front disc/rear drum brakes in the current model.

Weight was saved through use of aluminum in the hood, rear hatch, front suspension axle and brake caliper and super high-tensile steel in the rocker inner, center pillar, and roof reinforcement. To meet customer expectations for everyday performance, zero-to-60 acceleration has been improved to 9.8 seconds.

Better-performing sound insulation, working with improved vibration damping, has been installed in various locations to reduce road noise.


Functional Interior Is Bigger on the Inside

Proving that small changes add up to big gains, the cargo area of the new Prius was expanded 0.4 inches in length and 2.2 inches in width by using a new and an improved layout of the battery cooling unit.

Rear seat legroom is enhanced by a new space-saving contoured front-seat design.

Viewed from the cockpit, the center cluster smoothly flows from the instrument panel to the console. Handy storage space has been added under the shift lever by taking advantage of the shift-by-wire system. Simple, fin-type air vents are consistent with the cabin’s efficient appearance. Judicious use of silver accents adds a finished, technical feel.

A new Touch Tracer Display features touch sensors on the steering wheel switches that are designed to reduce driver eye movement for better concentration on the road. When the driver touches the audio or info switch located on the steering wheel, a duplicate image is displayed on the instrument panel, directly in front of the driver. Touch Tracer is the first display system in the world to allow steering wheel controls to read out on the instrument panel.

The ECO indicator on the Multi-Informational Display (MID) provides driver feedback for lower fuel consumption.

In pursuit of developing various advanced technologies aimed at realizing sustainable mobility, Toyota will use plant-derived, carbon-neutral plastics in the 2010 Prius. The newly-developed plastics, known as “ecological plastic,” will be used in the seat cushion foam, cowl side trim, inner and outer scuff plates, and deck trim cover. Ecological plastic emits less CO2 during a product lifecycle (from manufacturing to disposal) than plastic made solely from petroleum; it also helps reduce petroleum use.

Safety Enhancements

The new Prius was designed to comply with class-top level collision safety performance in each global region of sale, and to accommodate increasingly strict safety requirements in the future.

In addition to advanced driver and front passenger Supplemental Restraint System (SRS) airbags, front and rear side curtain airbags, driver and passenger seat-mounted side airbags and driver’s knee airbag are standard equipment.

Active headrests are used in both front seats to reduce the possibility of whiplash in a collision. Anti-lock Brake System (ABS), Electronic Brake Distribution (EBD), Brake Assist (BA), electronic traction control (TRAC) and Vehicle Stability Control (VSC) are included with Toyota’s standard Star Safety System.

A Dynamic Radar Cruise Control system, using advanced millimeter wave radar, is an available option. The system also enables Lane Keep Assist, which helps the driver stay safely within the lane, and the Pre-Collision System, which retracts seatbelts and applies the brakes in certain conditions when a crash is unavoidable.

Next-generation Intelligent Parking Assist features simplified settings to help guide the car into parking spaces.

A backup monitor, which provides a view of rear obstacles when reverse is engaged, is available with an optional voice-activated navigation system. Safety Connect, Toyota’s first safety and security service, includes automatic collision notification, stolen vehicle locator and an SOS call button. Safety Connect will be available a few months after launch.


New Model Strategy

Prius will come in one grade with four different standard equipment packages named II, III, IV and V, each with varying levels of exterior and interior features, allowing buyers to choose the Prius that will best fit their needs (see a complete list of standard features for each model in the attached specification documents).

Option Packages

In addition to its array of standard equipment an impressive list of comfort and convenience features are offered in these three simplified option packages:

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A Navigation Package available on Prius models III, IV, and V, includes a voice-activated touch-screen DVD navigation system with a JBL AM/FM/four-CD changer with integrated XM satellite radio, MP3/WMA playback capability, hands-free phone capability via Bluetooth® wireless technology, eight speakers and a backup camera.
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A Solar Roof Package, available in Prius models III and IV, includes all contents in the Navigation Package, a power tilt/slide moonroof with a solar powered ventilation system and a remote air conditioning system.
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An Advanced Technology Package, available in Prius model V, includes all contents in the Navigation Package; a Pre-Collision System; Dynamic Radar Cruise Control; Lane Keep Assist (LKA); and IPA.


Color and Trim

Prius will be available in seven exterior colors including Blizzard Pearl, Sandy Beach Metallic, Blue Ribbon Metallic, Winter Gray Metallic, Classic Silver Metallic, Barcelona Red Metallic and Black. They will be mated to three interior colors that include Misty Gray, Dark Gray and Bisque. All three interior colors will be available in both fabric and leather.

Peace of Mind Warranty Protection

Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation. The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles. In applicable states (including Calif., Mass., N.Y, N.J., Vt., Conn., Maine, N.M., and R.I.) hybrid-related component coverage is 15 years/150,000 miles with the exception of the hybrid battery which is warranted for 10 years/ 150,000 miles.

2010 Escalade Platinum Hybrid

Cadillac added a new choice to their Escalade options. The 2010 Escalade Platinum Hybrid is everything you would expect from a the Platinum Escalade, plus a hybrid motor to up your fuel economy to 20 mpg.

I suspected the Hybrid Escalade might be one of the better hybrids GM has to offer and so far, it looks like that's true. It's hard to say any hybrid is doing well in this economy, but since the Escalade hybrid makes up 30% of all Escalade sales, it looks like the upsell of a hybrid motor to the people interested in spending close to $100,000 on their SUV isn't a hard sale to make.

When the hybrid option costs someone $3,000 more, that extra cost gets lost in the other luxury items being purchased along with the car.

Press Release from GM follows.

DETROIT –Cadillac recently launched the 2010 Escalade Platinum Hybrid, the most technically advanced large luxury SUV yet, blending the exclusive features of the Platinum model with the fuel-saving powertrain of the Escalade Hybrid. It delivers 20 mpg, up to 50-percent improved city fuel economy over non-hybrid models.

“This is the ultimate Escalade, combining the top luxury features of the Platinum edition with the world’s first hybrid on a large luxury SUV ,” said Mark McNabb, North America vice president, Cadillac/Premium Channel. “ Along with the upcoming CTS Sport Wagon and SRX Crossover, the Escalade Platinum Hybrid represents an opportunity for the changing priorities of luxury consumers who want dramatic design and technology combined with fuel efficiency and functionality.”

The Escalade’s two-mode hybrid system allows it to return greatly improved fuel economy while still delivering all the performance, capabilities, style and technology of a true luxury SUV. The limited-edition Escalade Platinum model includes other advanced technologies such as light-emitting diode (LED) headlamps and Cadillac’s advanced Magnetic Ride Control system.

This blend of luxury and fuel efficiency has resonated with consumers as Escalade Hybrid is now the choice of 30% of 2009-model Escalade buyers. I Typically, a hybrid is the choice of 10% or fewer of buyers on vehicles across the auto industry in which there is a choice between a hybrid and a conventional powertrain..

Escalade Platinum Hybrid is available in 2WD and 4WD configurations. It delivers up to 5,800 pounds (2,631 kg) of usable towing capacity on 2WD models and 5,600 pounds (2,540 kg) on 4WD models.

GM’s patented two-mode hybrid technology

GM’s patented two-mode hybrid system consists of an advanced electrically variable transmission (EVT) and 300-volt nickel-metal hydride Energy Storage System (ESS). These systems work in concert with the standard 6.0L V-8 Gen IV gasoline engine with Active Fuel Management (AFM) and late-intake valve closing (LIVC) technology.

The key to Escalade’s two-mode hybrid system is that the electric power used to propel the vehicle is generated by the hybrid system itself. When the brakes are applied or the vehicle is coasting, the electric motors within the hybrid system create electricity that is stored in the 300-volt battery. This stored energy is used to move the vehicle and the regenerative braking cycle is renewed.

Providing power to the hybrid’s electrically variable transmission’s (EVT) two electric motors is a 300-volt nickel-metal hydride Energy Storage System (ESS). This battery pack is located under the second-row seat, where it takes up virtually no additional space and does not interfere with second- or third-row ingress/egress.

Additional features of the hybrid powertrain and supporting systems include:

• Fully blended regenerative braking to capture energy that would otherwise be lost during vehicle deceleration
• A 6.0L V-8 engine with Active Fuel Management and late intake valve closing (Atkinson-cycle combustion process) for reduced pumping losses and better overall fuel economy. It is rated at 332 horsepower (248 kW) and 367 lb.-ft. of torque (498 Nm) and runs on regular unleaded fuel.
• Auto Stop mode. Once the vehicle reaches 0 mph, the gasoline engine automatically shuts down, leaving the engine off and allowing the vehicle to launch and drive at low speeds under electric power alone, such as during city driving or while stuck in heavy stop-and-go traffic
• An exhaust system and resonator specially tuned for the 6.0L LIVC engine’s Active Fuel Management operation. It ensures comfortable interior acoustics and a pleasant exhaust note during both V-4 and V-8 operation
• An electrically driven, 300-volt air conditioning compressor reduces vibration and allows the HVAC system to cool the passenger compartment even when the gasoline engine is shut off. It includes the standard tri-zone climate system
• An electrically driven, 42-volt variable-assist power steering reduces vibration and provides up to a 0.5-mpg fuel economy improvement by reducing parasitic losses common in belt-driven hydraulic systems
• The Energy Storage System cooling system’s internal fan is tuned to be quiet at low vehicle speeds, when the fan could more easily be heard by the occupants

The Escalade Platinum Hybrid’s battery pack durability and reliability are maintained via optimized charge and discharge cycles, as well as a dedicated cooling system that draws air from the passenger compartment. As part of the vehicle’s emission control system, the energy storage system is warranted for eight years/100,000 miles.

Exclusive Package of Luxury, Style and Technology

In the new Escalade Platinum Hybrid, the hybrid system’s efficiency is complemented by an exclusive package of luxury, style and technology, including:

* A distinctive front fascia and grille patterned after Cadillac’s acclaimed CTS sport sedan
* Unique 22-inch wheels
* Magnetic Ride Control technology
* Light emitting diode (LED) headlamps
* Exclusive interior appointments with Aniline leather
* DVD entertainment system with screens integrated in front-seat headrests

Magnetic Ride Control is the world’s fastest reacting suspension system and gives the Escalade Platinum more precise body motion control. It is a real-time damping system – “reading” the road in 1-millisecond intervals – that replaces conventional mechanical-valve shocks with electronically controlled shocks filled with a synthetic fluid containing minute iron particles. Under the presence of magnetic charge, the iron particles align to provide damping resistance almost instantly.

The LED headlamps emulate the characteristics of natural daylight much more closely than traditional auto lighting. LEDs are environmentally friendly, with a usable life more than 20 times longer than traditional halogen bulbs.

Inside the Escalade Platinum is the latest example of Cadillac’s 21 st-century return to handcrafted luxury details. The instrument panel, center storage console and door trim are wrapped and stitched by hand. They feature decorative French seams that convey an elegantly tailored look and feel. Materials include rich leather on the instrument panel, with unique wood inlays and aluminum trim.

Aniline leather is unique to the Escalade Platinum and is used to trim the first- and second-row seats. Contrasting-color stitching is used on the French seams for a distinctive, luxurious appearance and the seatbacks feature embroidered Cadillac wreath and crest insignias. The leather-covered seats are comfortable and convenient, with the industry-exclusive power fold-and-tumble second-row seat feature that eases access to the third-row seat.

Additional standard interior features include Platinum-specific door sills and floor mats; a heated steering wheel; and heated and cooled cupholders and a power liftgate that opens and closes with the touch of a button. Also, the DVD entertainment system adds screens integrated into each front-seat headrest, in addition to the existing roof-mounted screen.

Each front-row headrest screen has its own driver and input controls. The headrest units can be operated independently or in tandem. This system enables passengers in different seats to watch or listen to different entertainment choices. Also including is the acclaimed Bose 5.1 Digital Surround system, as well as the eight-inch touch screen for DVD-based navigation and control of the DVD, CD, MP3 and XM Satellite Radio entertainment.

Evolving Cadillac Fleet of Luxury, Fuel Efficiency and Functionality

The Escalade Platinum Hybrid joins an evolving fleet of Cadillacs that are focused on fuel efficiency and functionality combined with dramatic design and advanced technology. Cadillac will launch the all-new SRX crossover this summer with high levels of functionality and a 3.0L Direct Injection V6 engine that delivers five more horsepower and a 10-15 fuel economy improvement over the 3.6L engine it replaces. The CTS Sport Wagon will also launch this summer with the same fuel efficient engine along with greater functionality than has ever been delivered by Cadillac’s core nameplate.

NHTSA Sets New MPG Standard for 2011

As part of the CAFE increases, set for 35 mpg by 2020, the NHTSA is setting midpoint values for auto manufacturers to make in the time leading up to it.  As one of the first acts of the Obama administration, the NHTSA was ordered to set the federal fuel economy standards for model year (MY) 2011.

The NHTSA has responded by setting a new mpg standard for MY 2011 at 30.2 mpg for passenger cars and 24.1 mpg for light trucks.  Together, that means the fleet averages for the manufacturers need to average 27.3 mpg, 2 mpg higher than the 25.3 mpg set for 2010.

Further analysis will be used to update in the following years.

Some people are very disappointed in the new standards, while the Auto Alliance is using the new rules to call for the federal standard to be the only standard.

The finalization of the federal Corporate Average Fuel Economy (CAFE) standards for MY 2011 is an important first step. It is now important that the Department of Transportation provide automakers with the certainty and consistency needed by setting standards for MY 2012 and beyond.

We are hopeful that the Obama Administration can find ways to bridge state and federal concerns, and move all stakeholders towards an aggressive, national, fuel economy/greenhouse gas emissions program administered by the federal government.

According to autoblog, the truck standard will be tougher than the car standard, since automakers are currently at "2007 model year averages of 31.3 mpg for cars and 23.1 mpg for trucks"

The National Automobile Dealers Association (NADA) notes the new federal standard is higher than the one being proposed by the federal government.  (It seems to me the NADA statement is a little bit misleading although it is factual.  The standard may be higher in 2011, but the changes are being implemented for years to come.  California wants to set a 34.5 mpg standard by 2015, while the federal standard won't be fully implemented until 2020.)

"Now that the new Corporate Average Fuel Economy (CAFE) law, passed by Congress in Dec. 2007, is at last being implemented, America's auto dealers call on all stakeholders, including the Obama administration and California regulators, to embrace a single, national fuel economy standard."

The EPA should be shortly deciding whether to change their decision and allow California (and all the other states that are waiting in line) to be granted a waiver to set their own fuel economy standards.

Tesla Unveils Model S

Tesla worked hard to create a memorable unveiling of their electric Model S today via live streaming video coverage, powered by Ustream.Tv on leftlanenews (here). Too bad digg founder Kevin Rose unveiled pictures via flickr of the Model S two hours before they did.

Also, the live stream seemed to have some issues.

Anyways, the pictures themselves are very exciting to look at.  The biggest discussion is all about that big screen on the center panel.

The Model S is supposed to cost upwards of $57,000, although with the federal tax credit (if you qualify for it) will bring that down to a mere $50,000.

Leftlanenews has more pictures up from the live reveal.

Honda Shows Off Insight Production

The new Insight, which is set to sell for several thousand less than the Prius, is built in Japan at a plant in Suzuka, Japan.  Reporters were invited in to see the production and how streamlined it has become even over the way they did things when they started with the Civic Hybrid.

The plant is set to produce 800 vehicles a day , including the Civic Hybrid.  Around 600 of the vehicles coming off the line each day are the new Insight.  About half of those have the steering wheel on the left side, which means they're coming to North America.

This is the only plant Honda has to build hybrids right now. 

At around 300 a day, that means Honda could produce around 9000 or about 100,000 a year.  Which is just what their stated goal for North America was.  It's sort of surprising to hear they are still producing those numbers given what's happened to the car marketplace over the past year, but it's also not surprising.

Sales in Japan have been great, with 21,000 orders in the first month and a half of sales (Feb 6 to Mar 23).  That's way over their stated goal of 5,000 a month in Japan.  If sales start off that strong in the US, we could really see a true competition begin for the Prius. 

To put that 100,00 number into perspective, there were reportedly just over 300,000 hybrids sold last year in the US, around half of which were the Prius.  Let's assume the Insight does make its numbers and the hybrid car market were to remain static otherwise.  That means Honda Insight will take over 25% of the hybrid market, the Prius will take 38%, and the other dozen or so hybrid models will pick up the rest.

No wonder Toyota is going to continue selling the second generation Prius as a 'cheaper option' to combat the new Insight in Japan.

Toyota Will Combat Insight by Keeping Old Prius in Japan

I didn't think they would do it, so I've been ignoring the reports coming out of Japan saying Toyota will keep the old Prius around as a 'cheaper' option to the new Prius.  But Toyota has now confirmed they will be keeping the second generation Prius going alongside the third generation (MY 2010).

"They will have different engine sizes -- 1.5 liters and 1.8 liters -- and we figure there will be demand for the two to co-exist," President Katsuaki Watanabe told reporters at the unveiling of the new Crown Majesta sedan.

The new Prius is set to launch in Japan in May, but early sales of the Honda Insight have been very strong.  The new hybrid from Honda is selling at a significantly lower price than the Prius, so it makes sense that Toyota wants to compete against their biggest rival in the hybrid scene they've dominated so far.  But they don't really have a cheaper option than the Prius available, and they may not have one until 2011 when the Toytoa Yaris Hybrid is available.

Watanabe also noted Toyota has cut costs on hybrids to almost one fourth of the early costs.

Hyundai Blue-Will Plug-in Hybrid at the Seoul Auto Show

Hyundai is bringing its new concept, the plug-in hybrid Blue-Will to the 2009 Seoul Auto Show scheduled for April 2.

The plug-in hybrid is powered by a 1.6-liter direct-injection gas motor mated in a parallel system to a 100-kilowatt electric motor. It also has continuously variable transmission.

The electric motor is powered by a lithium-ion polymer battery pack, which is partially recharged through solar panels on the roof.  The glass area 'integrates dye-sensitized solar cells which can generate power from the sun without impeding visibility.

Hyundai is emphasizing recycling with their blue car. They used recycled soft-drink bottles to make the material used in the headlamp bezels, and biodegradable plastics are used for the engine cover and interior.

Hyundai is planning on selling their first hybrid, the Elantra LPI Hybrid in South Korea sometime in July.  The Elantra will also have lithium-ion polymer battery pack, the first in a mass production vehicle according to Hyundai.

Source: 2009 Seoul Auto Show: Hyundai To Roll Out Blue-Will Concept and Hyundai sings the ‘Blues’ with hybrid concept: AutoWeek Magazine

The Reviews are In on The 2010 Toyota Prius

And they all seem to be positive, although most are concentrating on how high they could get their MPG readings.  The highest mpg came in at 94.6 mpg, but that score was thrown out of the competition because the driver obviously wasn't following any sort of 'real-world' driving rules.  The best 'honest' score came in at 75.3 mpg.

The worst player may have been Scott Burgess who worked hard to get the mpg reading down to 26.8 mpg.  As Scott points out "The Prius still bested the city mileage of every single gasoline midsize sedan." Scott added "The worst I could do was 26.8 mpg -- which was way better than it should have done. Drive it normally and it will produce incredible mileage."

Most of the reporters invited out to test drive the new Prius were getting 60 to 70 mpg.  Since the new Prius is rated at 50 mpg, that's good news for anyone who buys it and concentrates a little on fuel effiency. 

Edmunds John O'Dell was embarrassed to find out he could only get 66.7 mpg.  He did note that a "a crew of Edmunds test engineers did put one of the cars though a 115-mile fuel economy loop of their own design.   It wasn't the best route, she said, because it was more than half highway and, as everyone should know by now, a Prius is best for fuel economy in stop-and-go city driving... got an honest 52.2 miles a gallon out of the 2010 Prius"

Not surprisingly, Hybrid Cars.com was excited about the new Prius and all of its new features, including no more belts.  Most reporters noted the bigger gas engine which, despite your first common sense reaction, allows the Prius to improve its fuel economy.

Like Scott Burgess, Jalopnik tried their best to kill the fuel economy rating,  "did you know it returns 26.6 MPG at 102 MPH?"  Wes Siler went on to note "this third generation vehicle, fitted with a larger 1.8-liter engine producing a net 134 HP is actually pretty fun to drive, at least when equipped with the optional 17-inch wheels."

BTW, Siler noted that Toyota wasn't disappointed with their attempt at maxing out the speed. "When we showed Toyota our wobbly shot of the Prius's gauges at 102 MPH, they expressed disappointment that we hadn't maxed the car out to its 112 MPH top speed and not at all worried about our instantaneous MPG figure."

Car and Driver notes the Prius has lots of improvements, but feels like it still isn't fun to drive. "rotating that oval-shaped steering wheel is rewarded with an agonizingly slow return on one’s investment (this nearly got us into trouble on our first hot corner). The body wallows about its roll center much like before, conspiring with the squealing tires and aggressive stability-control system to mute out any shred of fun."

It's kind of hard to understand why they think anyone would normally be trying to 'hot corner,' but I guess that's a factor if you're looking to buy a new car.

Autobloggreen was, not surprisingly, impressed by the third generation Prius.  After noting the improved fuel economy and lots of new and fun features, ABG mostly concentrated on how the Prius is going to stack up against its rival, the Honda Insight.  "The Insight is a fun drive that won't attack your wallet at the pump or its point of purchase, while the Prius gets better mileage, is larger and comes with a cache of green cred that would fill the Grand Canyon."

CNET reviewer Wayne Cunningham was careful to note all the new features including "The cabin now includes a floating console and a shift lever with a more traditional layout than the previous one. And Toyota gives the Prius some new tech tricks, such as adaptive cruise control, lane departure warning, and automatic parking."

Obviously, the MPG competition was a little rigged to 1) motivate the writers to emphasize the fuel economy in their first reports on the Prius and 2) easy enough to get over the mark set by the lead engineer.  But that doesn't change the fact that the writers were able to do the job easily in the new Prius.  And that most of the reviewers were excited about the improvements made in the third generation Prius.  From the new Touch Tracer Display, to the bigger gas engine and better sound insulation, reviewers were unanimous that the third generation Prius was a big improvement over the second generation Prius.

Toyota Hybrid Yaris on the Way

According to a Nikkei report (found via autonews), Toyota is moving forward on a plan to outfit the Yaris with a hybrid engine.

And unlike the new Prius, the Yaris will designed with economy in mind.   The new Prius is getting outfitted with all the fixings, although it's still relatively cheap by hybrid car standards at just $22,000.  But the Honda Insight is priced under $20,000 new Insight although it can't compete in fuel economy at 40+ mpg, compared to the 50 mpg for the Prius.

And that lower price point is telling.  Latest reports have during its debut, and strong sales have continued.  So the Insight outselling the Prius last month in Japan Toyota is moving to counter their Honda hybrid rival. 

The Yaris Hybrid will compete against the new Honda Insight and the plans for the Honda Fit Hybrid.  It won't be around until 2011, but this sort of price war is exactly what the hybrid marketplace needs.   Lowering the price on hybrid cars will make them more accessible to everyone.

Despite any impressions you might have, hybrid owners tend to be older and finanacially better off than other car buyers.  A lot of that is due to the initial cost of the hybrid cars available to buy. 

And the more hybrids being built, means the more batteries being installed, which means the more components for both are being built and researched, leading to lower prices all around for every hybrid vehicle.

Massachusetts Businesses May Get Grants to Buy Hybrids

The Dept of Energy Resources announced grants of $10 million (pdf) may be available, via the stimulus bill, to cover the difference between hybrids and the gas-only cars (found via Boston Herald).  Both new and 'retrofitted' vehicles such as hybrids, electric, fuel cell, CNG, plug-in hybrids, and diesels with 2009 MY are eligible.

To apply, submit a letter by May 18.  Commercial applications (pdf) and municipal applications (pdf) differ, so make sure to fill in the right one. Those who obtain the grants have to buy the vehicles within a certain time frame and keep them for at least three years.

The 'incremental costs' covered by the grants are based on the vehicle type.  A light duty hybrid is only eligible for up to $2,000, while a light duty fuel cell vehicle the limit is up to $500,000.  And if you want to take up 10% of the budget in one bit, a medium/heavy duty hybrid could cover up to $1,000,000. 

The first thing that came to mind for me was hybrid police cars.  I would bet that a lot of towns across the Commonwealth are attempting to buy new police vehicles, and would love to upgrade to a hybrid to save on fuel costs.  Another possibility is a hybrid bus or even work trucks could get covered (think of the new hybrid Sierra or Silverado).

If they act fast, this could be a real opportunity for local cities and towns, as well as businesses.

Infintii M Hybrid in 2010

According to reports, Nissan is getting ready for their own hybrid system, finally. The Infinti M may have a hybrid option in 2010.

The rear-wheel drive hybrid will mate a 3.5 liter gas V6 to an electric motor in a parallel hybrid system. It may also come with a lithium-ion battery pack, which should make the electric motor more effective.

Nissan has been reluctant to research and build their own hybrid system, with their CEO noting he hates to lose money by selling cars. But they still brought a hybrid Altima to production by leasing the Toyota Hybrid Synergy Drive.

In 2010, they wanted to bring an Infiniti Hybrid to market because Nissan wants to add in the hybrid cost to a luxury vehicle. They also want the green credentials, not to mention any help in increasing the fuel economy of their fleet will also be welcome, with new regulations on the way.

American Hybrid Cars

When we talk about American cars, we're usually talking about GM, Ford and Chrysler.  Although the term American-made is getting more blurred by the day, these are the companies I want to discuss today.

The three American companies have had mixed success so far when it comes to hybrid cars.  Ford, one of the first to embrace hybrid technology, has been more successful than the other two.  GM, late to the party by their own admission, is now working frantically to produce any hybrid that will get them some notice.  Chrysler tried and quit on hybrids so quickly you may have missed it.

Ford Hybrids
Ford has five hybrids out right now.  The first three, the Ford Escape Hybrid, Mercury Mariner Hybrid and Mazda Tribute Hybrid are the same, just the badging, pricing and extras are changed.  The Hybrid SUV from Ford was the first hybrid SUV on the road, and the first American hybrid to begin production and sales back in 2004.  And it's still the most fuel efficient SUV on the road.

Ford is introducing two new 'American hybrids' this year, the Ford Fusion Hybrid and Mercury Milan Hybrid.  Again, these two cars are the same hybrids, just different badging and extras.

Based on a similar design as Toyota's hybrid technology, the hybrid system from Ford is a full hybrid, which means they can travel on electric power at low speeds and are powered by the gas engine at high speeds.  But, Ford has not made a profit on their hybrid cars up until now.  They took a risk and built up their own hybrid engine, but then took a conservative approach to rolling it out.  So, as Toyota and Honda pushed harder to up their production and sales, Ford has been happy with limiting the number of hybrids they were willing to build each year.

With the introduction of the Fusion and Milan Hybrids, Ford is ready to make a profit, but will still limit their sales to so many per year. 

GM Hybrids
GM chose to ignore the hybrid marketplace, until Toyota, Honda and Ford showed them how popular the idea was.  GM then decided to build up their mild hybrid line-up with the likes of the Chevy Malibu Hybrid, Saturn Vue Hybrid, and Saturn Aura Hybrid.  They also had the short-lived Sierra and Silverado 'hybrids', but each of these has been met with derision by those who are very interested in 'true' hybrids.

The BAS system from GM, while increasign fuel economy a little bit, is a mild hybrid system, incapable of moving the vehicle on electric power alone.  GM uses their electric motor to 'assist' the gas motor in their mild system.  The batteries are smaller, the costs are less, thus the cost to the consumer is less, but the fuel efficiency gain is small.  It's too easy for a consumer to make the comparison to the smaller engine (4-cylinder instead of 6) and say, why should I pay more for this minimal gain?

So, GM worked with BMW and Chrylser to develop a full hybrid system, labeled the dual-mode or 2-mode hybrid engine.  With two modes to increase fuel efficiency at different speeds, GM produced a hybrid engine for larger vehicles.  The new dual-mode hybrid does make a significant difference in fuel economy for their new hybrids SUVs and trucks, namely the GMC Yukon, Chevy Tahoe, Cadillac Escalade, Chevy Silverado, and GMC Sierra.  All of these larger trucks and SUVs get a 25% improvement in fuel economy when a hybrid engine is installed.

So far, however, sales have been lackluster for GM's hybrids.  Consumers who are interested in fuel economy savings are trending towards the cars that give them the most fuel economy, like the Toyota Prius.  True, they can't tow a boat with it, but if their priority was towing a boat, then that implicitly means fuel economy is less important to them.

So now, GM is also working on their Chevy Volt, an extended range electric vehicle (E-REV).  This is being touted as possible competition for the high flying Prius.  Instead of following in the Prius footsteps, GM has decided to leap-frog into the future, by creating this plug-in hybrid.

The Volt hybrid system is basically taking the opposite tact as their mild hybrid system.  Instead of the electric motor being used to 'assist' the gas one, the Volt will use the gas motor to 'assist' or extend the range of the electric motor.  After charging the battery up, you will be able to travel up to 40 miles (or so, depending on your driving conditions) without the gas engine turning on at all.  After that, the gas engine will recharge the battery pack.  The gas engine cannot move the vehicle on its own.  It's completely up to the electric motor.

It remains to be seen if the Volt will change people's minds about American hybrid cars.  It's definitely a risk for GM, but it's playing well in front of politicians and in the media so far.  The real problem is going to be one of cost.  Even with the new tax credits in place ($7,500 for the Volt from the federal government), the car is still going to be twice as expensive as the Prius or new Insight from Honda.

Chrysler Hybrids
Chrysler, whether you knew it or not, was in the hybrid market for two months.  They, along with GM and BMW, spent a lot of money to develop and produce the dual-mode hybrid engine, but then abandoned production of their Aspen and Durango Hybrid SUVs almost before they were built.  The economic crisis forced them to cut costs, and the sales and 'buzz' surrounding their new hybrids just wasn't big enough for them to continue to lose money on the proposition.

American Hybrids
Overall, there are more American hybrid types on the road today, mostly due to GM.  Since they've built up several different types of hybrids, the market has seen just about every type given a try.  But, so far, Ford has been the most successful at bringing hybrids to market.  They've sold more hybrids than GM has, despite only having the one type up until now. 

Building up hybrid technology is an expensive proposition, and so far, each of the American car companies has been willing to pay some of the price to do so.  It's unknown if they've made dime one on the effort, though.  Certainly, Toyota and Honda have managed to move from paying off the hybrid research and into making money off of each hybrid sold.  Ford has stated they will start making money once the Fusion and Milan start selling.  GM and Chrysler haven't sold enough hybrids to make it worth it so far.  And GM is going further into the hole with their Volt system.

Which makes me wonder if Ford was the smart one.  Early to the game and conservative in their approach, they may not have as many types as GM does, but their limited sales approach saved them from either giving up as Chrysler has, or continuing to spend, spend spend on developing other hybrids as GM has. 

American Hybrid Cars v Japanese Hybrid Cars

Right now, all three companies are behind Toyota.  Toyota is the clear hybrid leader, with 3 out of every 4 hybrids sold in the US bearing a Toyota or Lexus badge, and 50% of all hybrid sales are a Prius.  It's not unfair to say where Toyota goes, so goes the hybrids.  And Prius is practically synonymous with hybrid, despite the variety of other choices.

Ford could be said to be 'on par' with Honda, but we'll have to see how the new Insight fairs to be sure.  Honda, like GM, has tried several different approaches to hybrids, but seems to have seen the light with the new Insight.

But put together, it's clear that Honda and Toyota are competing with each other, not with the US companies.  The new Insight is a clear challenger to the Prius, something the American car companies haven't even tried to build.  Instead, Ford's new hybrids are being built to challenge the Toyota Camry and Honda Civic Hybrids.  And GM won't have any real competition until the Volt arrives.

Hybrid Cars and Regenerative Braking

Hybrid electric vehicles (HEV), no matter what type they are, have several things in common. First is the two motors. The internal combustion engine (ICE) runs on gasoline just the way every other car does. It may be a diesel-hybrid or it may be a gas hybrid, but you're not going to find anything unfamiliar here.

The second motor is electric, and it runs off of a battery pack. The battery pack, depending on its size, can be used to power the electric motor, which in turn can either 'assist' the gas engine or it can move the car by itself.

When the car can be moved by either power source, we call it a full hybrid. If the electric motor is incapable of moving the car by itself, in other words, it is only there to assist the ICE, we call it a mild hybrid.  Full hybrids get better miles per gallon than mild hybrid cars.

And if the car can only be moved by the electric motor, while the ICE is there to assist the electric motor, we call it an electric range extended vehicle (E-REV).

But no matter what type of hybrid car it is, the electric motor does not get powered by gas or diesel. It gets its power from the battery pack. The battery pack needs to be recharged (filled) and there are several methods of doing so.

Ways to Recharge Your Battery in a Hybrid Car
The most obvious, and yet the most difficult to do, is to plug in. Yes, you can store a lot of energy by plugging in, but you need very large battery packs (We're talking 8 feet long!) to store enough energy to move a car 40 miles or so. Those batteries are heavy and take up a lot of space, not to mention very expensive.  Also, you can only recharge with a plug when your car is stopped.  It takes a long time to fill up a battery right now, which is why plug-in hybrid vehicles (PHEV) are going to be last on the scene.

Another way to recharge the battery is to use the gas motor to power the battery pack. This is obviously not the best method, since the point of a hybrid is to maximize the use of the electric motor, not the gas motor.

The last way, and arguably the best way to recharge the battery pack is by using regenerative braking.

Regenerative Braking in Hybrid Cars
Normally, when you slow down a car, you use the brakes. You push on the brake pedal, which applies force to the brake pads, which are pushed against the wheels and slows the car down through friction. Simple, easy and cheap, but also wasteful.

Regenerative brakes, on the other hand, use the motion of the car to push (apply torque) onto the electric motor shaft during braking and coasting. That motion turns a magnet over a coil of wires which produces electricity. That electricity is then stored into the battery pack.

How much energy you 'reclaim' or 'regenerate' this way is dependent on a lot of factors.  How efficient is the system, how big is it, how many wheels are involved, how good is the motor control, how fast are you going, is the battery already charged, etc...
 
And that's it. Obviously, this is harder to do than it is to explain. By the way, this is exactly the same principle used in a hydroelectric dam.

Pros and Cons of Regenerative Braking System

One obvious pro for regenerative brakes is the power generation.  It's a cheap source of energy that would otherwise be wasted to friction.  Also, brakes tend to last much longer since they are used less in cars with regenerative braking, making your normal maintenance costs come down.  As with oil changes, the less you use your brake pads or ICE, the less you have to change out your brake pads or oil.

Another big plus is the cost.  Regenerative braking is based on very old technology (see the link to hydroelectric power above).  There's nothing really new about it.


The first con is the same as one of the pros; the initial expense of installing the regen brakes.  Even though its based on old tech, it still adds to the cost of building the car. Also, regenerative braking, even in the best conditions, cannot recharge the batteries by itself. Only a minor percentage of the recharging is done by the brake system.  It's recycled energy, but it's not a lot of energy.  Most of the recharge comes from the gas motor. 

Combining Power Generation
In a typical hybrid, the battery pack is recharged both by the gas engine and by regenerative braking.  In start and stop traffic, regenerative braking will be the better source, while if you're in a high speed, not as much braking going on, situation, you can imagine the gas motor is necessary to recharge the battery. 


This is why there is a 'myth' that hybrids are only fuel efficient in city driving, but if you're doing a lot of highway driving, you're better off without a hybrid.  A diesel, for instance, might be a better choice, but most high efficiency hybrids will use an Atkinson engine to increase fuel efficiency by utilizing both the electric motor to assist the ICE even in high speed situations. 

Obama Pushes Hybrids in California

Obama, in a visit to California, was pushing once again for one million plug-in hybrids by 2015. To finance his ambition, he talked about the $2.4 billion in grants and tax breaks to make it happen.

The president noted the (up to) $7,500 in tax credits for those who buy plug-in cars.

There will be up to $1.5 billion in grants to US-based manufacturers to produce the battery and components for plug-in cars. There is also up to $500 million in grants to US-based manufacturers who produce 'other components' for electric vehicles including electric motors and other components.

And there will be $400 million available to demonstrate and evaluate plug-in hybrids and other electric infrastructure concepts -- like truck stop charging station, electric rail, and training for technicians to build and repair electric vehicles.

Obama was speaking in California after examining a plug-in hybrid Ford Escape at the Electric Vehicle Test Center.

Source: Obama promotes hybrid vehicles - 2008 Presidential Campaign Blog - Political Intelligence - Boston.com

Hybrid Cars and Miles Per Gallon

When it comes to hybrid cars, most people think of fuel efficiency.  How many miles per gallon can you get if you're driving a hybrid car?  What kind of improvement can you expect if you buy a hybrid over a gas-only car?

The answer is, of course, it depends.  Not all hybrid types are born equal and not all fuel efficient cars are hybrids.

Miles Per Gallon for Hybrid Cars

	MPG
Vehicle	City	Highway	Combined	GPM
Toyota Prius 4 cyl, 1.5 L, Automatic (variable gear ratios), HEV, Regular	48	45	47	2.1
Honda Civic Hybrid 4 cyl, 1.3 L, Automatic (variable gear ratios), HEV, Regular	40	45	42	2.4
Nissan Altima Hybrid 4 cyl, 2.5 L, Automatic (variable gear ratios), HEV, Regular	35	33	34	2.9
Toyota Camry Hybrid 4 cyl, 2.4 L, Automatic (variable gear ratios), HEV, Regular	33	34	33	3.0
Ford Escape Hybrid FWD 4 cyl, 2.5 L, Automatic (variable gear ratios), Regular	34	31	33	3.1
Mazda Tribute Hybrid 2WD 4 cyl, 2.5 L, Automatic (variable gear ratios), Regular	34	31	33	3.1
Mercury Mariner Hybrid FWD 4 cyl, 2.5 L, Automatic (variable gear ratios), Regular	34	31	33	3.1
Chevrolet Malibu Hybrid 4 cyl, 2.4 L, Automatic 4-spd, Regular	26	34	30	3.4
Saturn Aura Hybrid 4 cyl, 2.4 L, Automatic 4-spd, Regular	26	34	30	3.4
Saturn Vue Hybrid 4 cyl, 2.4 L, Automatic 4-spd, Regular	25	32	28	3.6
Ford Escape Hybrid 4WD 4 cyl, 2.5 L, Automatic (variable gear ratios), Regular	29	27	28	3.6
Mazda Tribute Hybrid 4WD 4 cyl, 2.5 L, Automatic (variable gear ratios), Regular	29	27	28	3.6
Mercury Mariner Hybrid 4WD 4 cyl, 2.5 L, Automatic (variable gear ratios), Regular	29	27	28	3.6
Toyota Highlander Hybrid 4WD 6 cyl, 3.3 L, Automatic (variable gear ratios), HEV, Regular	27	25	26	3.8
Lexus GS 450h 6 cyl, 3.5 L, Automatic (S6), HEV, Premium	22	25	23	4.3
Chevrolet Silverado 15 Hybrid 2WD 8 cyl, 6 L, Automatic (variable gear ratios), Regular	21	22	21	4.7
GMC Sierra 15 Hybrid 2WD 8 cyl, 6 L, Automatic (variable gear ratios), Regular	21	22	21	4.7
Chevrolet Tahoe Hybrid 2WD 8 cyl, 6 L, Automatic (variable gear ratios), Regular	21	22	21	4.7
GMC Yukon 1500 Hybrid 2WD 8 cyl, 6 L, Automatic (variable gear ratios), Regular	21	22	21	4.7
Lexus LS 600h L 8 cyl, 5 L, Automatic (S8), HEV, Premium	20	22	21	4.8
Dodge Durango HEV 8 cyl, 5.7 L, Automatic 4-spd, HEV, Regular	20	22	21	4.8
Chrysler Aspen HEV 8 cyl, 5.7 L, Automatic 4-spd, HEV, Regular	20	22	21	4.8
Cadillac Escalade Hybrid 2WD 8 cyl, 6 L, Automatic (variable gear ratios), Regular	20	21	20	4.9
Chevrolet Silverado 15 Hybrid 4WD 8 cyl, 6 L, Automatic (variable gear ratios), Regular	20	20	20	5.0
GMC Sierra 15 Hybrid 4WD 8 cyl, 6 L, Automatic (variable gear ratios), Regular	20	20	20	5.0
Chevrolet Tahoe Hybrid 4WD 8 cyl, 6 L, Automatic (variable gear ratios), Regular	20	20	20	5.0
GMC Yukon 1500 Hybrid 4WD 8 cyl, 6 L, Automatic (variable gear ratios), Regular	20	20	20	5.0

As a side note, the new Ford Fusion Hybrid and Mercury Milan Hybrid are going to be right up there (41/36 mpg) when they arrive over the next few weeks.  So will the new Honda Insight (40/43 mpg).  The new Prius will set the bar a little bit higher at over 50 mpg.


Miles Per Gallon v Gallons Per Mile
Note that miles per gallon can be pretty misleading.  If I told you could go from 35 to 50 mpg or from 15 to 20 miles per gallon, which would you say is a bigger improvement?  Turns out going from 15 to 20 saves you 200 gallons a year if you drive 12,000 miles.  Going from 35 to 50 only nets 100 gallons a year.

Now, there's no doubt that, given the choice, you would rather get 50 mpg.  The problem I'm talking about is the scaling.  That's whay in Europe, they talk about how many liters per 100 km.  If we could switch to gallons per 100 miles (GPM), we'd be better off.

That's not likely to happen any time soon, but it would be nice.

If you glance at the miles per gallon to gallons per 100 miles chart above, you'll see what I'm talking about.  Going from 15 mpg (6.66 GPM) to 20 mpg (5 GPM) gives you 1.66 GPM difference.  But going from 35 mpg (2.86 GPM) to 50 mpg (2 GPM) gives you only .86 GPM difference.  Clearly, going from 15 to 20 mpg gives you more improvement than 35 to 50 mpg.

Which is why the hybrid SUVs from GM are better than they seem. 

Hybrid Cars in the HOV Lane May Be Extended Through 2017

In a Q&A session, Gary Richards mentioned the carpool lane exemption for the 85,000 hybrid cars with stickers may be extended. 

As of now, the program is scheduled to end in 2010.  But Gary notes there are two bills in progress that would extend the sticker program through 2016 or 2017.  The two bills are AB 1500 and AB 1502.  There's a hearing scheduled for March 30.

That's good news for those who have stickers since their commute is shorter and their car is worth more.  If the program were to end, used hybrid prices in California would drop immediately.  As Gary points out, there are no new stickers being added on, though.

Michigan Approves Tax Break For Mercedes-Benz Propulsion Center

The Michigan Economic Growth Authority approved a tax break for Daimler AG in order to encourage Daimler AG to build a $10 million research center near Ann Arbor today. The center will focus in on Mercedes-Benz development of conventional and alternative (hybrid) propulsion systems and it will be caled the Mercedes-Benz Engineering Center for Powertrains USA.

Mercedes-Benz will hire 223 workers over 10 years for the new facility in Washtenaw County. The company is looking for 65,000 sq. ft. of space.

The tax breaks are contingent on the company's ability to obtain a municipal tax abatement.

Eight other companies were also granted state tax breaks to locate in the area.

Citroen DS5 Diesel Hybrid in 2011

Citroen is planning on adding a diesel hybrid to the new DS sub-brand, the C4-sized Citroen DS5 family hatch. The diesel hybrid is expected sometime in 2011.

The C4 WRC Hybrid 4 concept was on display at the Geneva motor show. It was the first hybrid rally car in the world, and can run on electric power on road sections between stages.

Sources: Autocar - Diesel hybrid Citroen DS in 2011, Hybrid Citroen DS confirmed for 2011 - AutoSpies Auto News

Types of Hybrid Cars

There are several different types of hybrid cars.  From mild to full hybrid engines; SUV, truck or car; small or large; luxury or basic; there are plenty of types to go around.

The Basics: Full v Mild Hybrid Types
Hybrid electric vehicles (HEV) are vehicles with two different engine types, a gas engine mated with an electric motor.  The basic types are further brokedn down by full v mild hybrids.  A full hybrid will be capable of moving the car by either the electric motor or by the gas motor.  In a mild, or assist, hybrid the electric motor is too small to move the car on its own.  Instead, it 'helps' the gas engine in high usage moments like acceleration or allows the gas motor to shut off when you bring the car to a stop.

Mild hybrids are cheaper to produce, mostly because they have smaller battery packs, but also because of their simplicity.  But you also get what you pay for.  Mild hybrid types like the Chevy Malibu Hybrid or Aura Hybrid only get a couple of mpgs more than their basic counterparts.  But it is an option, and has been pursued by GM.  Some analysts and hybrid enthusiasts do not consider mild hybrids to truly be hybrids at all.

Full hybrids like those from Toyota, Honda, Nissan and Ford are capable of moving at low speeds on electric power alone.  The gas engine is used at higher speeds, but the electric motor may be assisting the gas motor even at higher speeds.  Also, they tend to come with Atkinson gas motors.  I won't go into the details, but this type of motor is more fuel efficient at higher speeds, but the electric motor compensates for the gas motors weaknesses.

Hybrid System Types
Toyota developed their own full hybrid system called Hybrid Synergy Drive (HSD) and the system can be found in all of their hybrids.  That includes the Prius, Camry and Highlander, as well as all of their Lexus models: RX 400h, GS 450h, and the LS 600h l.  Nissan has also installed the HSD into their Nissan Altima Hybrid until they have a chance to develop their own.  Toyota is on their third generation hybrid system, which premiers in the third generation Prius.

Honda has their own full hybrid system, called the Integrated Motor Assist.  It can be found in the old Insight, the Civic and Accord Hybrids.  A newer, simplified version can be found in the new Insight.

GM, BMW, and Chrysler pooled their resources and designed their own full hybrid system.  It's called dual mode (or 2-mode or two-mode).  The short-lived, they were only available for two months, Aspen and Durango Hybrids were built using the dual-mode hybrid system.  GM has built the new Tahoe and Yukon SUV hybrids with dual-mode hybrid engines, along with the Sierra and Silverado trucks.  The luxury Escalade Hybrid from Cadillac is also built with the dual-mode hybrid engine.  The first full hybrid from Saturn, the Vue, will also be getting the dual-mode motor.

GM also has their Belt Assisted System (BAS) which can be found in their mild hybrid line-up, the Malibu, Vue and Aura.

Ford has their own full hybrid system.  Although it shares many of the same qualities as the HSD, it was developed in house by Ford.  It can be found in the Ford Escape, Mercury Mariner and Mazda Tribute Hybrid SUVs.  The updated version will be available in the upcoming Ford Fusion and Mercury Milan Hybrids.

Hybrid Cars, Trucks and SUVs
Hybrids can be found in several different forms now.  There are cars, trucks and SUVs with hybrid motors with prices going from just under $20,000 to just over $100,000.  The old Insight was a two-seater with phenomenal fuel efficiency, while the latest hybrid trucks are capable of towing you recreational boats and plowing through the toughest winters.

Hybrid Cars:

• Chevy Malibu
• Ford Fusion
• Honda Accord
• Honda Civic
• Honda Insight (old) two-seater
• Honda Insight (new)
• Lexus 600h l
• Lexus GS 450h
• Mercury Milan
• Nissan Altima
• Saturn Aura
• Toyota Camry
• Toyota Prius

Hybrid SUVs:

• Cadillac Escalade
• Chevy Tahoe
• Chrysler Aspen
• Dodge Durango
• Ford Escape
• GMC Yukon
• Lexus RX 400h
• Mazda Tribute
• Mercury Mariner
• Saturn Vue
• Toyota Highlander

Hybrid Trucks

• Chevy Silverado
• GMC Sierra
  

Performance Hybrids v Fuel Efficient Hybrids
Most hybrids have been developed with fuel efficiency being the focus, but not all of them. Some, like the Fisker Karma, are not listed above, since they are not from the major car companies. But their was also the Honda Accord Hybrid, which got higher fuel efficiency, but its primary focus was how the electric motor could emphasize the power. Unfortunately for Honda, the power increase wasn't enough to offset the higher cost of the hybrid motor in the minds of customers. The Accord Hybrid was retired.

If you're interested in the fuel efficient hybrids, take a look at the most recent list of fuel efficient cars. That should give you a good idea, since hybrids appear all over that list.

Luxury Hybrid Types
Although you could easily argue that hybrid engines are a luxury item right now, there is a countervailing point of view.  Considering how often hybrids win 'best value' awards across auto makers, and you might have an argument on your hands.

But there are some hybrid vehicles that are definitely luxury vehicles.  The Cadillac Escalade, the Lexus line-up of hybrids, and even the Mercury Mariner and Mercury Milan can all be considered luxury vehicles.  Car makers tend to make hybrids into luxury vehicles because they feel they can hide the cost of the engine.  They should probably take a look at how popular the Prius and the new Insight are before they continue the practice, but given the mark-ups on these luxury cars, maybe they don't mind if they aren't as popular.

The Cadillac and Lexus hybrids are obvious candidates, while the Mercury line-up might be considered luxuries simply because you can buy the same vehicle as a Ford and pay less.  The hybrid GM trucks with their MSRP, might be considered luxury vehicles, along with the other GM SUV hybrids.

It's not so much the hybrid engine, but all the extras you get with these cars that make them a luxury type.

Bosch Investing in Hybrid Unit

Despite the economic downturn, Bosch plans on adding on to their electric vehicle and hybrid technology unit. The company plans on spending hundreds of millions annually on the new unit. (Courtesy of autonews)

Bosch already has 400 people working in the unit, with 100 added on last year.

Bosch is working with PSA/Peugeot-Citroen's development of diesel hybrids.  The diesel-hybrid powertrain will be supplied by Bosch when they launch in 2011.  Bosch is also working with Volkswagen on the parallel-hybrid system for the Volkswagen Touareg and Porsche Cayenne which are due out next year.

Bosch has had high expectations for hybrids, especially in North American and Japan. Apparently, that prediction, 4% in North America and 9% in Japan, is still strong.

GM Video On Their New Hybrid Trucks

Produced like a news show, the video from GM shows how and why you would want a hybrid truck like the Sierra Hybrid.



I find it funny they start off with shot of the Prius to introduce the topic of hybrids

Toyota May Build a New Cheaper Hybrid in Response to the Popularity of the New Insight

This is exactly why I've been so excited to see the new Honda Insight.  Word out of Japan is Toyota is now at work to develop a cheaper new hybrid at less than 2 million yen ($20,436) in order to compete with the Insight.

This may be early to even get excited about it, but it's to be expected after seeing the early returns on the new Insight. 

It's hard to tell what it really means, but the Insight did outsell the Prius in it's first month in Japan.  The reason it's hard to tell is Prius sales are depressed in anticipation for the new generation Prius due out in the next couple of months.  People are staying away and Toyota is cutting back on production of the old Prius. 

Also, since the Insight has been highly anticipated, the pre-orders have been high.  It remains to be seen if Honda can keep the pace up for long.

Hybrids Top Best Value Across the Board

So, the Toyota Prius Touring edition was selected as the best overall value for 2009 by Consumer Reports. But, sometimes value is in the eye of the beholder, which is why you need to evaluate the whole picture.

As Scott Burgess points out, Edmunds.com sets their own 'value system', which put the Prius Touring at No 41. And then there's Intellichoice, who created their own Best Overall Values of 2009 and set the Prius Touring Edition at their own level.

How can each list be so different? It all depends on what you see as 'value'.

All three used 'cost to own' a car, but use their own system to evaluate cost.  But either way, hybrids tend to score very highly whenever these lists come out.

At Edmunds, their Best in Value was awarded to several different hybrids.

• Best in Value for Sedan under $25,000: Toyota Prius
• Best in Value for Sedan Under $30,000: Nissan Altima Hybrid
  
• Best in Value for SUV Under $35,000: Mazda Tribute Hybrid
• Best in Value for SUV Under $45,000: Toyota Highlander Hybrid
  

 At Consumer Reports, there were five hybrids on their list.

• Best Overall: Toyota Prius Touring and Toyota Camry Hybrid
• Best Value Family Cars: Toyota Prius Touring Edition, the standard Prius, plus the Camry Hybrid
• Best Midsized SUVs: Highlander Hybrid
• Best Value Small Cars: Honda Civic Hybrid.

Hybrids were all over the Best Overall Values of 2009 from Intellichoice:

• Compact over $17,000 - Honda Civic Hybrid
• Full-Size Pickup 2WD 1/2 Ton - GMC Sierra 1500 Crew Cab Hybrid 2WD
• Full-Size Pickup 4WD 1/2 Ton - GMC Sierra 1500 Crew Cab Hybrid 4WD
• Midsize over $21,000 - Toyota Prius Touring and Toyota Prius
• Midsize under $21,000 - Toyota Prius Standard
• Midsize Crossover - Toyota Highlander Hybrid
• Compact Utility/Crossover - Ford Escape Hybrid and Mercury Mariner Hybrid
• Sport Sedan/Wagon over $38,000 - Lexus GS 450h Sedan

I almost forgot to mention, Kelley Blue Book selected the Ford Escape Hybrid as one of its 2009 Best New Family Cars.  KBB uses a host of factors (emphasizing fuel economy), not  necessarily based on value, so it's not really part of the above discussion.  But it's just one more award added to the list hybrids have accumulated over the past decade.

Ford Builds 100,000 Hybrids

Ford built it's 100,000th hybrid at the Kansas City Assembly plant yesterday, marking a turning point for Ford and their hybrid vehicle capabilities. The plant produces the hybrid SUVs Ford Escape, Mercury Mariner, and Mazda Tribute.

With 100,000 hybrid SUVs built, Ford is ready to transition to hybrid cars, as they begin building the Ford Fusion and Mercury Milan Hybrid.  Ford has been a conservative player in the hybrid arena, and it looks like they want to keep it that way.

Other Players
Toyota and Honda have raced ahead of the other car makers, producing hybrid SUVs, performance hybrids, small niche hybrids, and fuel efficient hybrids, which put them in the lead when it comes to hybrid technology.  It also put them at the biggest risk.

Nissan has refused to play along, marketing only the Altima Hybrid, which is built on Toyota Hybrid technology. They are still a year or two away from producing their own hybrid technology.

GM decided to build mild hybrids, and has paid a big price in reputation when environmentalism and gas prices shot up. They are now frantically trying to build hybrids across the spectrum, from mild to full to plug-in and extended range electric vehicles in an attempt to catch up.

Ford the Conservative
Ford has been a conservative player in the hybrid marketplace. They've stuck to the middle of the road all along. While they were one of the first to develop their own hybrid system, they have limited its use so far.  Not willing to take the risks Toyota and Honda have taken, but not willing to sit out like Nissan has.  And certainly not wanting to go along frantically the way GM has.

They put the hybrid system into the Escape, Mariner and Tribute, but limited their production. Reportedly, they've lost money on the their hybrid development so far. That's not surprising since developing their own hybrid technology was not cheap, not to mention building the production facilities. And so they limited the amount of loss they were willing to take.

And that's why they are only at 100,000 hybrids, despite being one of the first to market. Toyota has built over 1 million Prius, not to mention the other hybrids they have.  Honda produces 10,000 more hybrids a year than Ford does.

With the introduction of the Ford Fusion and Mercury Milan Hybrid, Ford will be doubling their production.  But it looks like they are still willing to produce only so many. This is a straight-line procession from their earlier policy. They are only going to take 'this much' risk in this arena.

Once the hybrid vehicles become profitable, i.e. costs come down because there are more of them being produced, Ford has said they will begin to make money on their hybrid venture. And once that happens, I expect they'll slowly start increasing the production numbers.

The Future of Hybrids at Ford
Ford is also looking into the plug-in hybrid technology. Once again, they are willing to spend the money to develop their own systems, but it looks like they are going to follow the same policy as they did with their hybrid electric vehicles. Slow and steady will get them there.


Press Release From Ford Follows:

- Ford's 100,000th hybrid SUV rolls off the line today at the Kansas City Assembly Plant

- The Ford Escape and Mercury Mariner hybrids - the world's first hybrid SUVs - continue to be the most fuel-efficient hybrid SUVs on the planet at 34 mpg city driving

- Ford is doubling its production of hybrid vehicles this year with the introduction of the new 2010 Ford Fusion and Mercury Milan hybrids - America's most fuel-efficient midsize sedans at 41 mpg city driving

- Ford recently launched an aggressive electrification plan to bring pure battery-electric vehicles, next-generation hybrids and a plug-in hybrid to market by 2012

CLAYCOMO, Mo., March 10 /PRNewswire-FirstCall/ -- Ford Motor Company (NYSE: F) today celebrated the production of its 100,000th hybrid SUV and reinforced its commitment to ramping up production of hybrid vehicles this year.

Ford launched the Ford Escape and Mercury Mariner hybrids five years ago and the vehicles remain the most fuel-efficient SUVs on the market. At the same time as workers at Ford's Kansas City Assembly Plant celebrated the hybrid milestone, Ford dealers are preparing to begin selling the all-new 2010 Ford Fusion and Mercury Milan hybrids, which will be America's most fuel-efficient midsize sedans.

"As we celebrate our 100,000th hybrid, America's interest in hybrid vehicles keeps growing, as does Ford's commitment to advanced powertrain technologies that deliver greater fuel economy, lower emissions and help enhance our country's energy security," said Ford Executive Chairman Bill Ford. "No domestic automaker has more real-world experience with hybrid vehicle technology than Ford, and it shows in the quality and fuel economy of our vehicles."

Today, the Ford Escape Hybrid SUV and Mercury Mariner Hybrid SUV deliver 34 mpg city driving, 31 mpg highway. The newest entries to Ford's hybrid lineup, the Fusion Hybrid and Milan Hybrid deliver 41 mpg city driving, 36 mpg highway, the most fuel-efficient midsize sedans on the market today.

The Kansas City Assembly Plant, which employs 4,100 people, has been the hub for Ford's hybrid SUV production since 2004 when the first Ford Escape Hybrid rolled off the line. Lean, flexible manufacturing processes and specially-trained employees at the plant allow the hybrids to be built on the same production line as conventional Escape and Mariner SUVs.

"All of us at the plant feel tremendous pride as we celebrate this important milestone," said Ken Ward, Kansas City plant manager. "We are as enthusiastic about building the 100,000th vehicle today as we were at the initial launch."

Jeff Wright, president of UAW Local 249 at the Kansas City plant also was at the plant when the first Escape Hybrid was built.

"We have a great workforce in Kansas City and they are committed to building a high-quality vehicle," he said. "It's a testament to the employees that the hybrids have performed so well on the road."

In addition to the Ford Escape and Mercury Mariner Hybrids, the Kansas City Assembly Plant builds the Ford F-150 Regular Cab, Super Cab and Super Crew; the Ford Escape; the Mercury Mariner and the Mazda Tribute.

A Look Back at the Ford Escape Hybrid

In 2004, Ford introduced the world to the first hybrid SUV - the Ford Escape Hybrid - by taking a record-breaking trek through the congested streets of Manhattan, where the vehicle exceeded all expectations, driving 37 straight hours and 576 miles on a single tank of gas.

The Escape Hybrid made history again in 2005 when it became the first hybrid vehicle to be used as a taxi in the U.S. The Escape Hybrid taxis were first introduced in San Francisco, and soon after, in New York City. There are now 250 Escape Hybrids providing taxi service in San Francisco and 1,400 in New York City.

This month, a San Francisco Escape Hybrid cab fleet accumulated 300,000 miles with no major mechanical problems. It is a true demonstration of the durability and reliability of the vehicles. Compared with conventional cabs, those 300,000 "hybrid" miles translate into a savings of approximately 5,000 gallons of gas or 100,000 pounds of carbon emissions.

From the streets of New York and San Francisco to the sandy beaches of Southern California, the Ford Escape Hybrid has proven to be the green vehicle of choice for a variety of users. Currently, a fleet of 45 customized Escape Hybrids serve as rescue vehicles for the Los Angeles County Ocean Lifeguards along 72 miles of California coastline.

After almost a year of rescue patrol, Mike Frazer, chief of Lifeguard Services, Los Angeles County Fire Department, says the lifeguards' appreciation of the Escape Hybrids continues to grow, especially now in difficult economic times.

"Our fuel consumption and costs have gone down dramatically. The money we are saving on fuel has allowed us to maintain our critical front line staffing despite the economic downturn. We also are saving money on vehicle maintenance," he explained. "It is not a stretch to say that our new fleet of Ford Escape Hybrids is allowing more lifeguards to staff towers and in essence, helping us saving lives."

Green Inside and Out:

The interior of the Escape Hybrid features earth-friendly cloth seat fabric made from post-industrial materials - polyester fibers that would have ended up in landfills otherwise. The cushions also are made from a bio-based polyurethane foam derived from the oils of various plant seeds such as soybeans.

Ford Escape and Mercury Mariner Hybrids Today

Today, the Ford Escape and Mercury Mariner Hybrids still are giving customers what they want - a "no-compromise" sport utility vehicle that combines the fuel economy and emissions benefits of a "full" hybrid with the go-anywhere capability, toughness and spaciousness of a small SUV.

The 2009 Escape and Mariner Hybrids offer an array of new features and technologies to strengthen their claim as America's most fuel-efficient and environmentally friendly SUVs. Both the 2009 Escape and Mariner Hybrids have been recognized with a number of awards and accolades. Kelley Blue Book's kbb.com recently named the Escape Hybrid one of its "2009 Best New Family Vehicles." Other accolades include:

* "2009 Automotive Best Buys" by Consumers Digest magazine
* "Best Crossover/SUV Value Under $28,000" by IntelliChoice.com
* "Greener Choices" by the American Council for an Energy-Efficient Economy (ACEEE)
* Ward's Automotive Group "2009 Best Engines" list for the redesigned 2.5L I-4 engine

A Look Forward to the Future

Ford recently launched the next step in the electrification of vehicles with an aggressive plan to bring pure battery-electric vehicles, next-generation hybrids and a plug-in hybrid to market by 2012. During the next four years, Ford will introduce in North America: a battery electric Transit Connect commercial van in 2010, battery electric passenger car in 2011, next-generation hybrid vehicles, and a plug-in version in 2012.

New Mexico Looks to Extend Tax Break on Hybrid Cars

According to an AP story, the tax break on hybrid cars in New Mexico is set to be extended for another three years.

The current tax break is a one time exemption to the excise tax for those who buy a new fuel-efficient hybrid. The exemption is set to expire at the end of June, but the House just approved a three year extension.

The Senate and governor still need to approve the bill.

According to the story, the bill would extend the exemption until 2012, although the original bill (pdf) set the end date to 2014.

In 2008, the exemption cost the state a total of $1,575 on 2,464 new hybrids. The bill notes the economic downturn may lead to a reduction in the amount the exemption will cost the state, since they believe fewer people will buy hybrids in New Mexico in the coming two years.

The exemption only applies to hybrid vehicles getting 27.5 mpg or better. According to my list of fuel efficient cars, that means quite a few hybrids are eligible, including the Prius, the new Insight, Escape and Mariner, Camry, and Civic Hybrids. I'm guessing the mild hybrids (Vue, Malibu, and Aura) would also qualify?

2010 Honda Insight Priced Just Under $20,000

Honda has finally let us know what the new Insight is going to cost and Honda has cut the base model price to squeak in under 20K.  At $19,800, the new Insight base model (LX) will be the cheapest hybrid you can buy.

Honda's simplified Integrated Motor Assist (IMA) hybrid system combines a 1.3-liter i-VTEC(R) gas engine with a 10 kilowatt electric motor to attain 40/43 mpg.

So, the question becomes which model should you get?  The new Insight at 40/43 has been priced at $19,800.  The new Prius pricetag has not been set, yet, but the old Prius (base model) has an MSRP of $21,500.  Assuming you like the rest of both cars equally, the gas consumption is the big difference.  The new Prius was rated by the EPA to a combined value of 50 mpg.  If you drive 12,000 miles a year and get the EPA rating, you'll save yourself 46 gallons a year.  Not much of a difference at all when you consider you're saving yourself $1,700 on the initial purchase.

Of course, the cars aren't built equally, so other factors will probably help you decide.



If you want a little more from your hybrid than the base package, the price goes up to $23,100.

Model MSRP(1) City/Hwy/Combined
Insight LX $19,800 40/43/41
Insight EX $21,300 40/43/41
Insight EX with Navi $23,100 40/43/41

The EX model adds in Vehicle Stability Assist(TM) (VSA(R)); alloy wheels; cruise control; steering wheel-mounted paddle shifters; an upgraded audio system with six speakers; USB audio interface(3); a center console with armrest and storage compartment; heated side mirrors with integrated turn signals; and much more.

If you add in the Navigation system, you get the Honda Satellite-Linked Navigation System(4) (6.5-inch screen) with voice recognition provides routing and guidance to individual addresses and more than 7 million points of interest within the continental United States. Models equipped with the navigation system also include Bluetooth(R) HandsFreeLink(R) for hands-free operation of compatible mobile telephones, along with related steering wheel-mounted controls for voice activation of the navigation and hands-free telephone systems.


Press Release follows:

The all-new 2010 Honda Insight goes on sale March 24 with a manufacturer's suggested retail price(1) (MSRP) of $19,800 for the Insight LX, American Honda Motor Co., Inc., announced today.

The distinctively styled, five-passenger, five-door dedicated hybrid vehicle is powered by an Integrated Motor Assist(TM) (IMA(TM)) system comprised of a 1.3-liter i-VTEC(R) gasoline engine and a 10-kilowatt electric motor that together contribute to an EPA-estimated city/highway fuel economy rating of 40/43 miles per gallon(2). The Insight features the Ecological Drive Assist System (Eco Assist(TM)), an innovation that can further enhance efficient vehicle operation while providing feedback related to individual driving styles.

"The all-new Honda Insight brings the cost of entry for hybrid technology within closer reach of an entirely new car-shopping audience," said Dick Colliver, executive vice president of American Honda. "In addition to making good environmental sense, hybrid technology is now entering a new era where it can also make financial sense for a broader range of customers."

A sleek exterior blends design elements from the original 2000 Insight's highly aerodynamic side profile with a front-end design similar to the hydrogen-powered FCX Clarity, a marquee environmental product for Honda. The interior offers a roomy passenger environment with a configurable rear seating and cargo area that benefits from 60/40 split fold-down seats.

Major features standard to the Insight LX include front, front-side and side-curtain airbags; an anti-lock braking system; a continuously variable automatic transmission (CVT); Eco Assist; automatic climate control; tilt and telescope steering column; manual driver's seat height adjustment; power windows; a four-speaker AM/FM audio system with CD player and auxiliary audio input for external digital music players; and much more.

A more premium version of the Insight is also available. The Insight EX, with a MSRP(1) of $21,300, adds to the Insight LX features with Vehicle Stability Assist(TM) (VSA(R)); alloy wheels; cruise control; steering wheel-mounted paddle shifters; an upgraded audio system with six speakers; USB audio interface(3); a center console with armrest and storage compartment; heated side mirrors with integrated turn signals; and much more. Exclusively available on the Insight EX, the Honda Satellite-Linked Navigation System(4) (6.5-inch screen) with voice recognition provides routing and guidance to individual addresses and more than 7 million points of interest within the continental United States. Models equipped with the navigation system also include Bluetooth(R) HandsFreeLink(R) for hands-free operation of compatible mobile telephones, along with related steering wheel-mounted controls for voice activation of the navigation and hands-free telephone systems.

A 4-cylinder engine with intelligent variable valve timing and a DC brushless electric motor forms the foundation of the IMA hybrid system. The electric motor, positioned in-line between the engine and the transmission, adds power during acceleration and in certain cruising situations, and recaptures energy from the vehicle's forward momentum during braking (regenerative braking).

The Insight's IMA system has the capability to operate exclusively on electric power in certain low- to mid-speed cruising conditions. It can also provide cylinder deactivation during deceleration and an idle-stop feature when the vehicle is stationary. With a 10.6-gallon fuel tank, the Insight delivers an estimated maximum driving range exceeding 400 miles. Models for sale in California and states that have adopted the California Air Resources Board (CARB) ZEV standards receive an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV) emissions rating.

The Insight introduces Eco Assist to help drivers achieve improved real-world fuel economy. Eco Assist is a feature designed to help drivers optimize fuel efficiency for their given set of driving conditions. Pressing the ECON button can further enhance the efficiency of multiple vehicle systems: throttle control, CVT operation, idle-stop duration, air conditioning and cruise-control operation (EX only). Eco Assist also provides feedback about driving style via a 3D-appearing background within the speedometer. The background changes colors from green to blue to reflect how efficiently or inefficiently the driver is accelerating or braking (green = efficient). The driver's results are continuously tracked as fuel-economy ratings are shown per drive cycle and on a lifetime basis in the form of plant-leaf graphics that appear in the Multi-Information Display (MID). Up to five leaves can be 'earned' as the driver demonstrates a fuel-efficient driving style. A real-time score is shown in the Eco Guide MID screen.

Standard safety features on all Insights include dual-stage, dual-threshold front airbags; front-side airbags with a passenger-side Occupant Position Detection System (OPDS); side-curtain airbag system; anti-lock brakes with electronic brake distribution (EBD); driver's and front-passenger's active head restraints and a front body designed to mitigate pedestrian injuries. All new Insights also feature Honda's Advanced Compatibility Engineering(TM) (ACE(TM)) body structure, which provides improved frontal-crash compatibility between vehicles of different size and ride height.

Honda is a leader in developing cleaner, more fuel-efficient vehicle technologies, including the original Honda Insight, introduced as America's first mass-produced hybrid car in December 1999. Honda is also a leader in the development of advanced alternatives to gasoline, including the zero-emission, hydrogen-powered FCX Clarity fuel-cell car, the world's most advanced production fuel-cell automobile.

2010 Honda Insight Pricing and EPA Data

EPA(2)
Model MSRP(1) City/Hwy/Combined
Insight LX $19,800 40/43/41
Insight EX $21,300 40/43/41
Insight EX with Navi $23,100 40/43/41

1) MSRP excluding tax, license, registration, $670.00 destination charge and options. Dealer prices may vary.
(2) Based on 2010 EPA mileage estimates, reflecting new EPA fuel-economy methods beginning with 2008 models. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary depending on how you drive and maintain your vehicle.
(3) The USB Audio Interface is used for direct connection to and control of some current digital audio players and other USB devices that contain MP3, WMA(R) or AAC music files. Some USB devices with security software and digital rights-protected files may not work. Please see your dealer for details on compatibility.
(4) Insight EX with navigation MSRP $23,100. The Honda Satellite-Linked Navigation System(TM) is available on Insight EX models in the United States, except Alaska. See your Honda dealer for details.

Used Hybrid Car Prices are Falling

Used hybrid car prices are falling, and this may be good news.

Consumers have lost their appetite for pricey hybrids, two industry experts say, leading to a drop in used hybrid values and an oversupply of new ones.

Used hybrid values are down 23.5% since their peak last summer, says Juan Flores, director of vehicle valuation for Kelley Blue Book. Just since the beginning of 2009, they've fallen 4.5%, while used vehicle prices overall are going up as more buyers opt for used over new.

Although I disagree with the 'lost their appetite' statement, it's very interesting to see used prices coming down finally. The total lack of inventory on the marketplace led to an over pricing of used hybrids.

Why these numbers are misleading
Up until a short time ago, a used hybrid cost as much as a brand new one was supposed to.  It had to come down, because it couldn't go up.  If the used hybrid cost as much as a new one, you might as well get in line at the dealer and go for new. Of course, that meant that some dealers could charge even more for the new!

But there's also something else going on here (I'm beginning to feel like a broken record, here). The new Insight from Honda, the next generation Prius from Toyota, plus the addition of the Ford Fusion and Mercury Milan Hybrids to the mix in the coming months is making many people wait to buy. Which means the overall market is going to go down, which means a lot of the pressure on used hybrids is down.

Also, and this may be even more important, which hybrids are we talking about? Some hybrids are full hybrids, while others are mild. And hybrid buyers tend to be informed, well educated, older, wealthier buyers. They're not going to go in and overpay for a mild hybrid. And even if we restrict ourselves to just full hybrids, not all hybrids are built equally! Look at the wide differences in what's available now in the hybrid marketplace (mild v full, luxury v others, SUV v car, GM v Toyota v Nissan v Honda, etc...) and you can quickly find vast differences in what's available, what's fuel efficient, and what's worth paying more for.

The end results
And so you see a reduction in prices of used hybrids.

Toyota is going to push to sell the remaining Prius they have to make room for the new ones.  Honda wants a big push for the new Insight.  If you buy a newFusion or Milan Hybrid now, you can still qualify for the full tax credit.

All in all, this may be your best time to buy, new or used.

600,000 Hybrid Cars No One Wants

Really? 600,000 hybrid cars no one wants? Did this sound reasonable to your editor?

Reporter's Notebook: Plenty of hybrids at AutoNation - MarketWatch

They stretch "as far as the eye can see," Jackson remarked at The Wall Street's Journal ECO: nomics conference. He estimated he had some 600,000 hybrid cars "that no one wants."

I won't go much farther, but this is obviously wrong.

I hate to break it to these people, but the decline in hybrid car sales is lower than the overall decline in the car industry.

Do Hybrid Sales Fall After the Tax Credits End?

It seems to me that some people are trying to revise the history of hybrid cars to suit their own purposes.  It's recently become more common for me to see claims that with the end of the federal tax credits on hybrids has led to a general decline in hybrid car sales.

This is my rebuttal.  It seems clear to me that people were more interested in buying hybrid cars at the beginning because of the tax credit.  It certainly helped alleviate some concerns on the additional price people have to pay to buy a car with two different engines.

But, I'm not convinced the end of the tax credits has led to the end of interest in hybrid cars.  It seems to me that the hybrid car industry has gone beyond the early phase of sales and has gone mainstream.  There's no doubt in my mind the federal tax credits being put in place for plug-in hybrids will also spur interest in the plug-in hybrid industry.

Despite still being a small percentage of the overall marketplace, hybrid cars are a hit with customers and with car companies.  Most of the major car companies have either a hybrid car on the road today, or plan on putting one on the road in the next two years.

Back Story on the Federal Tax Credits for Hybrid Cars
The federal tax credits for hybrid cars were established back in January of 2006 to help facilitate the sales of hybrid cars. They were a new and expensive technology designed to help increase fuel efficiency and help the nation use less oil.

Toyota and Honda, two Japanese car companies, had a clear advantage to making hybrid cars, which worried federal law makers and US automakers. Why should they get an advantage when they're the one selling the most hybrids? So, lawmakers introduced a 60,000 sale limit. After the 60,000th hybrid was sold, the tax credit would be phased out gradually.

At the end of the quarter after a car maker goes over the limit, the tax credit available to those who buy a hybrid from them is cut in half. Two quarters after that, the tax credit is halved again (25% of the original) and two quarters after that, the federal credit goes to 0.

At the beginning of 2006, Toyota was already selling over 10,000 hybrids a month, which means it didn't take them long to hit the 60,000 limit. The tax credit phase out period began for Toyota just nine months from the start on October 1st of 2006. Honda took longer, beginning the phase out period on January 1st, 2008.

So, the question is, did the federal tax credit ending slow down hybrid car sales?  If you take a look at the following figures, I'm guessing you will feel the same way I do. 

Toyota Federal Tax Credit Phase Out on Hybrid Cars

First, let's look at Toyota.  At the start of 2004, the only hybrid Toyota had on sale was the Prius. Take a look at the Toyota sales chart.  The top (blue) line is all hybrid sales for Toyota.  The red line is all other hybrids from Toyota and Lexus, excluding the Prius.  I thought this might bring something else to the graph, since the Prius is the number one hybrid on the road, accounting for half of all hybrid car sales in the US.

After the tax credit began in 2006, you see a general upswing in sales, but some of that is being affected by the introduction of other hybrids in the Toyota line-up.  There was also an increase in production of the Prius, following the introduction of the Camry Hybrid production in Georgetown in the Fall of 2006.  This freed up some production in Japan, where the Prius is built.  Although it's not clear here, Toyota was selling every hybrid they made.  There were waiting lists in 2006 and 2007 and the gas prices of early 2008 kept those waiting lists intact right up until the recession hit.

As you can see, there was usually a spike in sales the month before the next tax credit phase out.  Toyota would rush to get the hybrids built and on their way to the customers the month before, resulting in fewer hybrids being available in the beginning month of the next phase.

Also, it's clear that the other hybrids in Toyota's lineup, whether a Toyota or a Lexus, seem to be very stable, if seasonal.  Each time a new model was introduced, the numbers seemed to increase.  Especially at the beginning, irregardless of what the model was and how 'hybrid' or fuel efficient it was, the appetite was very high for hybrid technology.  This was especially true for Honda (see below).

So, out of curiosity, if I hadn't told you where the phase out periods began and ended in the figure, could you have told me?  I don't think so.  There's clearly no long term affect from the tax credits ending for Toyota.  Gas prices and production numbers have complete control of Toyota hybrid sales.

Honda Federal Tax Credit Phase Out on Hybrid Cars

Honda is a different story, but the end result is, I believe, the same.  But it is a harder argument to make, given when the tax credit completely phased out for Honda.

With fewer models (the Insight and Civic Hybrid were already on Sale in January of 2004, and the Accord Hybrid was introduced in December of 2005), the sales mix is more stable although it's also seasonal.  Honda never pushed to produce more hybrids over the time period, and once other models (not from Honda) came on market, the popularity of the Accord Hybrid nosedived.  It's clear that the Accord Hybrid, when there were few other options for hybrid buyers, was popular.  Since the Accord was designed for performance values, not fuel efficiency, hybrid buyers started staying away.  In fact, both the low production two-seater Insight and Accord Hybrid were retired before the tax credit phase out period began for Honda.

After the phase out period began for Honda, the gas crisis dominated hybrid car sales.  That pushed hybrid Civic sales up.  At the end of the first phase out period, Honda saw a clear dip in January, although I would argue once again that Honda had pushed out more in the prior months to help more customers receive their tax credit.

It's also hard to know because of the seasonal affects.  In December of 2007, Toyota sold over 24 thousand hybrids.  In January, 2008, they sold over 18 thousand.  That's a 23% decrease.    Honda dropped 46% (3,373 units in December, 1,793 units in January) over the same two months, which indicates something else was happening (the tax credit phase out beginning), but it's clear some of that drop is explained by other factors.

After that, the picture is clearly being affected by the run in up in oil and gas prices.  And after gas prices fell, the picture gets really muddy since the recession hit.

It's possible the tax credits ending for Honda has affected the number of hybrids they could sell, but really... it's impossible to tease that out from the general sales decline in the auto industry.  While I'm not sure this is a valid analysis, we could compare to the decline from Toyota hybrids to those from Honda over January and February.  Toyota was down 36.6% in January and 35.4% in February.  Honda looks better over the same two months, since their sales decline 39.9% in January and only 26.4% in February.   But those numbers are comparing the drop from the previous January and February, when there was a big decline in hybrid sales at Honda, possible in part due to the beginning of the phase out period.

Conclusion
Customers at Toyota seem to have been oblivious to the phase out of the federal tax credits for Toyota hybrids.  There is no clear indication of hybrid sales being affected by the loss of the tax credits at Toyota and Lexus.  Honda, however, may be a different story.

But in the end, it's clear that sales were going strong for both companies, right up until the recession took a huge chunk out of both companies sales.  High gas prices in 2007 and 2008 pushed hybrid car sales up, irregardless of the tax credit.  The recession and low gas price seem to have pushed sales down.  There may also be a downward pressure from the upcoming introduction of the new generation Prius, the new Insight and the Ford Fusion Hybrid and Mercury Milan Hybrid.  It's clear from 'chatter' on the web, some people are holding off on purchasing other hybrids until these new hybrids come out in the next couple of months.

In the end, there's no denying there has been a decline in hybrid car sales over the past six months or so.  This has almost everything to do with the recession and, to a lesser degree, lower gas prices.  While sales are down, hybrid cars actually make up more of the market than they did before, as sales have declined less for hybrids than they have for other cars.

So, what do you think?  Has the federal tax credit for hybrids being phased out had an adverse affect on the industry?  Or has the industry gone beyond?

Update: It seems I'm not the only one who feels the tax credits phasing out have not affected hybrid sales.  Check out hybrid car blog for comments on my analysis.

Honda-Peterbilt Hybrid Truck Undergoes Testing in Tennessee

Honda introduced the Class 8 hybrid diesel electric truck as part of its truck fleet. The Smartway(SM)-certified* Model 386 hybrid truck was built by Peterbilt Motors Company and is expected to reduce their carbon emissions by 45 tons per year.

Honda uses the class 8 trucks to transport parts from its part centers and dealerships. Honda estimates the truck fleet travels 300,000 miles per day. The hybrid truck they purchased will be driving in Tennessee and Georgia.

The hybrid truck is a test bed, and will be evaluated and compared with a standard diesel truck using engine telematics to compare the trucks along the same routes. Honda expects the testing to last a year.

"We're excited to add this environmentally advanced truck to our fleet," said Jim Roach, senior vice president of Parts and Service for American Honda. "With our truck fleet driving hundreds of thousands of miles per day, we feel this is a great opportunity for Honda to further reduce its carbon footprint."

The Peterbilt hybrid truck uses a parallel diesel-electric hybrid system developed by Eaton. It employs regenerative braking to help recharge the battery pack. The electric motor is used to power the heating, air conditioning and vehicle electrical systems.

In addition, Honda will soon be adding a Peterbilt Class 7 medium duty hybrid truck at its parts centers in Irving, Texas, and Alpharetta, Ga.

Hybrid Car Sales, February 2009

Hybrid car sales in February, 2009 were down by 30%, although given light duty sales were down by over 40%, that seems to be a plus for hybrids.  Of special note, only one car maker, Subaru, increased sales from last year.  Hybrid car sales have dropped to the 2006 level, when only half as many models were on sale.

There's just no masking the state of the auto industry sales or hybrid car sales.  Only one hybrid model, the RX 400h, showed an increase in sales from last February.   All other models were down, and down by a lot.

Prius sales need a special mention, as Toyota gets ready to bring out the next generation Prius, they continue to reduce inventory and sales of the old Prius, further impacting the hybrid car marketplace.  Given the high percentage of hybrid sales are made by Toyota and especially the Prius, just mentioning the Prius is down 33.6% is enough to tell you where hybrid car sales stand right now.

It should also be noted the Sierra and Silverado Hybrid Trucks from GM are up and running. These two trucks are the first two full hybrid trucks to hit the road. The numbers don't show a lot right now, but with fuel costs down, it's possible the hybrid price differential is keeping customers away. If gas prices go back up, sales of the hybrid trucks should increase.

In case you were wondering, the Sierra and Silverado Hybrids went on sale starting last month, when GM sold 7 of them.  Also, the Chrysler SUV Hybrids are already retired.  One other important point, the Escalade Hybrid sales weren't broken out from the Tahoe and Yukon, so there's a 0 in that column.  If I ever find out what they were, I'll come back and fix this table. (fixed)

Monthly Sales		Februrary 2008		February 2009		% Change
Make	Model	N	%	N	%
Chrysler	Aspen/Durango	0	0.0	0	0	0
Ford	Escape/Mariner	1,743	7.8	1,294	8.3	-25.8
GM	Escalade	0	0.0	139	0.9	0.0
GM	Silverado/Sierra	0	0.0	47	0.3	0.0
GM	Tahoe/Yukon	0	0.0	493	3.2	0.0
Honda	Accord	42	0.2	0	0.0	-100.0
Honda	Civic	1,808	8.1	1,362	8.7	-24.7
Honda	Insight	0	0.0	0	0.0	0.0
Nissan	Altima	529	2.4	463	3.0	-12.5
Toyota	Camry	4,121	18.4	2,080	13.3	-49.5
Toyota	GS 450h	77	0.3	22	0.1	-71.4
Toyota	Highlander	1,938	8.6	956	6.1	-50.7
Toyota	LS600hL	112	0.5	22	0.1	-80.4
Toyota	Prius	10,895	48.6	7,232	46.3	-33.6
Toyota	RX 400h	1,148	5.1	1,502	9.6	30.8
Total		22,413	0	15,612	0	-30.3
Cumulative Sales		Cumulative 2008		Cumulative 2009		% Change
Make	Model	N	%	N	%
Chrysler	Aspen/Durango	0	0	0	0.0	0.0
Ford	Escape/Mariner	3,217	7.2	2,174	7.1	-32.4
GM	Escalade	0	0.0	271	0.9	0.0
GM	Silverado/Sierra	0	0.0	54	0.2	0.0
GM	Tahoe/Yukon	0	0.0	960	3.1	0.0
Honda	Accord	90	0.2	1	0.0	-98.9
Honda	Civic	3,553	7.9	2,438	7.9	-31.4
Honda	Insight	0	0.0	0	0.0	0.0
Nissan	Altima	1,002	2.2	1,107	3.6	10.5
Toyota	Camry	7,871	17.6	3,221	10.5	-59.1
Toyota	GS 450h	141	0.3	63	0.2	-55.3
Toyota	Highlander	4,081	9.1	1,940	6.3	-52.5
Toyota	LS600hL	217	0.5	55	0.2	-74.7
Toyota	Prius	22,274	49.7	15,353	50.0	-31.1
Toyota	RX 400h	2,359	5.3	3,058	10.0	29.6
Total		44,805		30,695		-31.5

Of course, not everything is doom and gloom. There are several new developments in the world of hybrid vehicles that may be game changers in the short term. The aforementioned (definitely a 50 cent word, there) Prius is entering a new generation. Honda is bringing out the new Insight, a cheaper alternative to the Prius. And Ford is introducing the Ford Fusion and Mercury Milan Hybrids.

If the introduction of the Insight goes as well in the US as it did in Japan, Honda could be very happy in the next few months. Although, the production has been set by now and even if the new Insight becomes extremely popular, there's little chance of it making up the down turn in sales on its own.

I don't report the mild hybrid sales (Vue, Malibu and Aura).  But, if you really want to know, GM sold 1,087 hybrids in total in February.  That means they sold 408 mild hybrids.

Related:
January 2009 Hybrid Car Sales
February 2008 Hybrid Car Sales

Honda Insight Outsells Toyota Prius in Japan

According to a Nikkei report (found via GCC), the Honda Insight outsold the Toyota Prius in Japan for at least one month.

Honda sold 4,906 Insights in February, which made it the 10th best selling new car in February, excluding minicars with less than 660cc.  They also have another 10,000 units on backorder. But Toyota sold 4,524 Prius, putting it 12th on the same list.

The third generation Prius is coming in the next couple of months, putting a downward pressure on sales, as customers anticipate the new model.  That means the standings are not likely to stand.  But the less expensive Insight is obviously having an impact on the market already.



According to reports, Toyota is going to continue to sell the old generation Prius as a cheaper alternative to the new Prius.  They hope to compete against the less expensive Insight by keeping the old Prius price down.

2010 Mercury Milan Hybrid Pricing

The 2010 Mercury Milan Hybrid price has been set at $31,300. That's around $4,000 more than the starting price of the Ford Fusion Hybrid.

The Mercury Milan Hybrid still qualifies buyers for the full federal tax credit of $3,400, but only until the end of March. At that point the tax credit will be cut in half. Between April 1, 2009, and Sept. 30, 2009, customers who purchase a 2010 Fusion or Milan Hybrid are eligible for a partial credit of $1,700. Between Oct. 1, 2009, and March 31, 2010, an $850 credit applies.

The Milan Hybrid is very similar to the Ford Fusion Hybrid, including the packages. The base package is just a little bit more (link is pdf).

The hybrid model starts out as the I-4 Premier Model, but then you add in the hybrid components including a 110V power point, an AM/FM Stereo with 6 Disc CD, MP3 Capable system with six speakers.   The gas engine is a 2.5L Atkinson I-4 (170 hp) along with an electric motor powered by a 275V sealed Nickel Metal Hydride (Ni-MH) Battery Pack.  The car also comes with regenerative braking, which helps recharge the batteries.  It also comes with an Electronically Controlled Continuously Variable Transmission (eCVT).

The SmartGauge with EcoGuide helps you to drive more fuel efficiently, while the reverse sensing system helps you drive safely.  The outside badging indicates this is a hybrid car, while the tires are special to the hybrid cars from Ford, 17" aluminum wheels.

MODEL	SERIES CODE	BASE VEHICLE PRICE	SUGGESTED RETAIL
I-4 Milan	M0H	I-4 Milan -- Front Wheel Drive	$ 21,180
I-4 Premier	M0J	I-4 Premier -- Front Wheel Drive	24,320
V6 Premier	M0C	V-6 Premier -- All Wheel Drive	27,800
I-4 Hybrid	M0L	I-4 Hybrid -- Front Wheel Drive	27,500
ALL MODELS		Destination and Delivery	725

TRIM SERIES	ORDER CODE	RAPID SPEC EQUIPMENT PACKAGES	SUGGESTED RETAIL
Milan	100A  101A  102A  103A	Rapid Spec 100A Rapid Spec 101A Rapid Spec 102A Rapid Spec 103A	N/C $ 875 1,080 2,775
Premier	200A  201A  202A	Rapid Spec 200A Rapid Spec 201A Rapid Spec 202A	N/C 1,510 3,035
Hybrid	300A	Rapid Spec 300A	3,735

	OPTION CODE	POWERTRAINS	SUGGESTED RETAIL
ENGINE	99A	I-4 2.5L Engine (I-4 Milan, Premier)	Std
	993	I-4 2.5L Atkinson Hybrid Engine (Hybrid)	Std
	99G	V-6 3.0L Duratec Engine (V-6 Premier FWD) - RS200A, 201A, 202A V-6 3.0L Duratec Engine (V-6 Premier FWD)	$1,630 Std
TRANSMISSION	44W	6-Speed Automatic Transmission - Std (I-4 Premier)	Std
		6-Speed Automatic Transmission - Option (101A, 102A, 103A)	N/C
AREA	422	California Emissions (PZEV I-4)	N/C

MODEL	OPTION CODE	TIRES	SUGGESTED RETAIL
Milan	T6M	P205/60R16 All Season (Milan)	Std
Premier	T7D	P225/50R17 All Season (Premier)	Std
Milan	645	16-Inch Aluminum Wheel (I-4 Milan)	Std
Premier	64N	17-Inch Premium Paint Aluminum Wheels - Std	N/C
Hybrid	64Y	17-Inch Machined Aluminum Wheels - Std	N/C

MODEL	OPTION CODE	SEATS	SUGGESTED RETAIL
Milan	E	Cloth Seating - Std (Milan)	Std
Hybrid	T	Cloth Seating - Std (Hybrid)	Std
Premier	Y 46A	Leather Seating (Premier) Heated Front Seats (Premier) - Std	Std Std

	OPTION CODE	OTHER OPTIONS	SUGGESTED RETAIL
AVAILABLE ON ALL MODELS UNLESS OTHERWISE NOTED	63M 59F 50C 50S 58N 43P PUG 41H 14V	SYNC™ - Voice Activated Communications & Ent Sys (Milan) RS102A Electrochromic mirror w/microphone (Milan) RS102A Moon & Tune Elite Package - Option RS200A Sun & SYNC™ Package (Milan) - RS102A Voice Activated Navigation System (Premier) - Option RS202A, 300A Reverse Sensing System - Option (RS102A, 103A, 200A) White Platinum Tri-Coat Paint - Option (RS102A, 103A, 200A, 201A, 202A, 300A) Engine Block Heater - (N/C - AK,MN,ND,SD,MT,WI,WY) VOGA Package (Premier) - RS200A, 202A	$ 395 150 1,525 1,340 1,775 295 495 N/C 995
	58P 58B 62S	AUDIO AM/FM Single CD w/ 6 Speaker (Milan, Premier) AM/FM In-Dash CDX6 w/ 6 Speakers -- Std (Hybrid) SIRIUS® Satellite Radio	Std Std Std

	OPTION CODE	FLEET OPTIONS	SUGGESTED RETAIL
AVAILABLE ON ALL MODELS UNLESS OTHERWISE NOTED	41H	Engine Block Heater - (Fleet w/ Valid FIN)	$ 35

	OPTION CODE	FACTORY INVOICED ACCESSORIES	SUGGESTED RETAIL
AVAILABLE ON ALL MODELS UNLESS OTHERWISE NOTED	55S 55M	Power Code™ Remote Start System All-Weather Floor Mats - Front & Rear	$ 345 75

2010 Ford Fusion Hybrid Price

The 2010 Ford Fusion Hybrid Price will start at $27,995, although that price includes the destination charge. For those who qualify and are interested, now may be the time to buy a Fusion Hybrid. At the end of March, the federal tax credit available to Ford Hybrid buyers will be cut in half.

You will notice (see the table below) that the basic Ford Fusion starts at just under $20,000, which may make you think twice about the hybrid. But, Ford points out, the real comparison lies between the hybrid and a similarly equipped Fusion gas engine powered I-4 SEL model. That price difference is less than a $3,300, which means there is no difference if you qualify for the tax credit.

The 2010 Toyota Camry Hybrid is priced around $1,000 less than the Ford Fusion Hybrid, while the Milan Hybrid has a price tag of around $3,000 more.

The Ford Fusion Hybrid federal tax credit starts at $3,400, but only until the end of March. At that point the tax credit will be cut in half. Between April 1, 2009, and Sept. 30, 2009, customers who purchase a 2010 Fusion or Milan Hybrid are eligible for a partial credit of $1,700. Between Oct. 1, 2009, and March 31, 2010, an $850 credit applies.

The 2010 Ford Fusion Hybrid comes with a 2.5L Atkinson cycle I-4 engine along with Electronically Controlled Continuously Variable Transmission (eCVT). The gas motor is mated to a permanent magnet electric motor powered by a 275V sealed nickel metal hydride battery pack. It comes with regenerative braking to help recharge the battery pack.

The interior features a 110 volt-inverter power point, a 6 CD changer/MP3 capable with 6 speakers audio system. The dashboard is dominated by the SmartGauge with EcoGuide Dual LCD Cluster. It also comes with a reverse sensing system.

The wheels are 17 inch 15 spoke painted aluminum (P225/50VR17 A/S BSW Tires).

You can upgrade (Package 501A) with a moonroof/12-speaker audio system. And a driver's vision package which includes blind spot information system and rearview camera system is also included.

The 502A includes everything from the 501A, but adds in leather trimmed heated front seats and a voice activated Nav System with SIRIUS Travel Link.

MODEL	SERIES CODE	BASE VEHICLE PRICE	SUGGESTED RETAIL
S	P0G	I-4 S -- Front Wheel Drive	$ 19,270
SE	P0H	I-4 SE -- Front Wheel Drive	20,545
SEL	P0J	I-4 SEL -- Front Wheel Drive	23,975
	P0C	V-6 SEL -- All Wheel Drive	27,435
SPORT	P0K	V-6 SPORT -- Front Wheel Drive	25,825
	P0D	V-6 SPORT -- All Wheel Drive	27,675
HYBRID	P0L	Hybrid	27,270
ALL MODELS		Destination and Delivery	725

 

TRIM SERIES	ORDER CODE	RAPID SPEC EQUIPMENT PACKAGES	SUGGESTED RETAIL
S	100A	Rapid Spec 100A	N/C
SE	200A	Rapid Spec 200A	N/C
	201A	Rapid Spec 201A	$ 545
	202A	Rapid Spec 202A	1,340
SEL	300A	Rapid Spec 300A	N/C
	301A	Rapid Spec 301A	1,525
	302A	Rapid Spec 302A	2,740
SPORT	400A	Rapid Spec 400A	N/C
	401A	Rapid Spec 401A	1,525
	402A	Rapid Spec 402A	4,030
HYBRID	500A	Rapid Spec 500A	N/C
	501A	Rapid Spec 501A	2,250
	502A	Rapid Spec 502A	5,215

	OPTION CODE	POWERTRAINS	SUGGESTED RETAIL
ENGINE	99A	I-4 2.5L Engine (I-4 S, SE, SEL)	Std
	99G	V-6 3.0L Duratec Engine - Option SE only	$2,490
		V-6 3.0L Duratec Engine - Option SEL only	1,610
TRANSMISSION	446	6 Speed Manual Transmission - Std (I-4 S, SE)	Std
	44W	6 Speed Automatic Transmission - Option (S, SE)	875
		6 Speed Automatic Transmission - Std (I-4 SEL)	Std
	44B	6 Speed Automatic Transmission - Std (V6 SE, SEL, SPORT)	Std
	44H	Powersplit e-CVT Automatic Transmission - Std (Hybrid)	Std
AREA	422	California Emissions (PZEV I-4)	N/C

MODEL	OPTION CODE	TIRES	SUGGESTED RETAIL
S	T7F	P205/60VR16 BSW – Std (S)	Std
SE	T7D	P225/50R17 BSW – Std (SE)	Std
SEL	T7D	P225/50VR17 BSW – Std (SEL)	Std
SPORT	T7T	P225/45R18 BSW – Std (SPORT)	Std
Hybrid	T7C	P225/50R17 BSW – Std (Hybrid)	Std
S	645	16-Inch Aluminum Wheel - Std (S)	Std
SE	64B	17-Inch Design Wheel w/Covers - Std (SE)	Std
SEL	64K	17-Inch Aluminum Wheel - Std (SEL)	Std
SPORT	64T	18-Inch Premium Aluminum Wheel - Std (SPORT)	Std
Hybrid	64Y	17-Inch Aluminum Wheel - Std (Hybrid)	Std
SEL	64Q	18-Inch Aluminum Wheel - Option (SEL)	$ 295

MODEL	OPTION CODE	SEATS	SUGGESTED RETAIL
	D	Cloth Seating - Std (S,SE)	Std
	T	Eco-Friendly Cloth Seating - Std (Hybrid)	Std
	F	Leather/Heated Seats - Std (SEL)	Std
	F	Leather/Heated Seats - Option RS501A	$1,190
	V	Leather Trimmed Seating - Std (SPORT)	Std

MODEL	OPTION CODE	OTHER OPTIONS	SUGGESTED RETAIL
AVAILABLE ON ALL MODELS UNLESS OTHERWISE NOTED	58N	Navigation - Option RS302A, 402A, 501A Navigation - Incl in RS502A	$ 1,775 N/C
	43P	Rear Park Assist - Std (Hybrid)	Std
	PUG	TriCoat Paint - Option SE, SEL, RS501A, 502A	495
	41H	Engine Block Heater - (N/C - AK,MN,ND,SD,MT,WI,WY)	N/C
		AUDIO
	58B	AM/FM In-Dash CDX6 w/ 6 Speakers -- Std (Hybrid)	Std
	62S	Satellite Radio Std (SE, SEL)	Std

MODEL	OPTION CODE	FLEET OPTIONS	SUGGESTED RETAIL
AVAILABLE ON ALL MODELS UNLESS OTHERWISE NOTED	54P	Heated Mirrors (Fleet with valid FIN)	$ 35
	942	Daytime Running Lamps (Fleet with valid FIN)	45
	41H	Engine Block Heater (Fleet with valid FIN)	35

MODEL	OPTION CODE	FACTORY INVOICED ACCESSORIES	SUGGESTED RETAIL
AVAILABLE ON ALL MODELS UNLESS OTHERWISE NOTED	55S	Power Code™ Remote Start System	$ 345
	55M	All-Weather Floor Mats – Front & Rear	75

Toyota Sets Aggressive Sales Goals for Prius

Toyota is setting an aggressive sales goal for the third generatoin Prius due to begin production in April. According to Bob Carter, group vice president and general manager for Toyota Motor Sales, they hope to sell 100,000 Prius in 2009, with 180,000 sales in 2010.

In other words, they want to get back on track for where they were with the Prius in 2007.  They were on pace to match that in 2008, which indicated they were selling as many Prius as they could make.  But in the end, they weren't able to keep up that pace when the general auto sales decline occured caught up to them in the fourth quarter. 


Other issues they may face is added competition from Ford and Honda.  The release of the Ford Fusion Hybrid and Mercury Milan Hybrid may pull some customers away, but they are more likely to affect Camry Hybrid sales.  Some buyers may be excited by the federal tax credit still being available to Ford Hybrid buyers.

The real competition will come from Honda with the new Insight.  Although the new Prius, which the EPA rated at 50/49 mpg is a lot higher than the Insight rating, the Insight is being priced at thousands left.  Since the federal tax credit has run out for both Toyota and Honda buyers, that means the Insight has the advantage when it comes to straight up costs.