Edmunds Inside Line notes the internal debate is over and the GMC Yukon Hybrid will get GM's only in game Superbowl ad this year. It will be a sixty second spot in the second quarter.
The debate centered around the three new hybrid vehicle types (Yukon, Chevy Malibu or Saturn Vue Hybrid). With the Yukon actually shipping out now, GM felt good about advertising it.
According to adweek, the ad will be a 'sober' look at the capabilities of the Yukon hybrid. It will trumpet innovation, not 'hijinks.'
The ad aims to show consumers that they don't have to compromise the advantages of a large vehicle, including towing capacity and space, to get improved gas mileage per the hybrid technology.It's being called "Why Push?" and and the tagline is "Never say never."
GMC wants to push back against the hybrid image (i.e. the Prius image) and let people know there are big hybrids out there.
GMC is delivering the GMC Yukon and Chevy Tahoe Hybrids to dealers now. But don't expect to see a lot of big hybrids any time soon. According to at least one story I've seen, Chevy is only planning on building 1,500 of them the first year.
Update: here's the superbowl ad from myspace.
Hybrids are no stranger to the Big Game. Ford tried to build a little good will by teaming up Kermit and the Escape Hybrid.
And Toyota advertised the Prius in 2005 and the Camry Hybrid in 2006.