Toyota is looking to sell a hybrid compact at a lower price (under $16,000) starting in late 2011 according to the Asahi newspaper (via Reuters). That's well under the $20K the Honda Insight costs today, the lowest priced hybrid sold in the US or in Japan.
The Toyota compact hybrid will be based on the Yaris platform, with a 'new cost competitive and fuel-efficient hybrid system.'
According to the report, the new compact hybrid would be produced in France and Japan. It's unclear if it would make it to the US.
Tuesday, July 28, 2009
Toyota Plans a Low Cost Compact Hybrid 'Yaris'
Hybrid Research and Pricing at Edmunds.com
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