Buick Crossover Hybrid Dead on Arrival ~ Hybrid Car Review
Hybrid Car Review: Buick Crossover Hybrid Dead on Arrival

Wednesday, August 19, 2009

Buick Crossover Hybrid Dead on Arrival

Or maybe that should be dead on the table? Either way, the crossover from Buick was killed off almost as soon as it was announced.

Based on feedback they were getting, within one day GM executives killed off the crossover, along with the plug-in hybrid that was to go along with it.

This does not mean the plug-in hybrid is dead, but it will have to find a new home. After starting out as a Saturn Vue plug-in hybrid, the technology was said to be moved to the new crossover. Badging for the the test vehicle was changed, but now GM will have to find a new home for their plug-in.

Reports from the Front | GM FastLane

Last Friday, reaction to the Buick crossover was discussed at the meeting of our Executive Committee, the newly formed group that steers product decisions, and it was decided that if it didn’t belong, it didn’t belong. Buick crossover canceled. Fritz Henderson, Bob Lutz and I and the rest of the committee decided to take swift action to prevent a potential underperformer from reaching the marketplace. And we decided that the important plug-in hybrid technology would be applied to another vehicle, at no delay, that we’ll discuss in the very near future.
Again, the plug-in vehicle will live on, even if the crossover from Buick will not.

The depressing part of all of this for me is the plug-in Vue was supposed to be coming out sometime soon. Now, who knows? If they can't even find someplace to put the engine...

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