Price Increase Announced on Highlander Hybrid ~ Hybrid Car Review
Hybrid Car Review: Price Increase Announced on Highlander Hybrid

Tuesday, December 01, 2009

Price Increase Announced on Highlander Hybrid

Toyota announced a price increase for the Highlander Hybrid. The Base and Limited package will increase $200 (0.6%) to $34,900 and $41,220, respectively. That's an increase of 0.6% and 0.5% respectively.  The MSRP shown excludes the delivery, processing and handling fee.


Press Release follows:

TORRANCE, Calif., Nov. 30 /PRNewswire/ -- Toyota Motor Sales (TMS), USA, Inc., announced manufacturer's suggested retail prices (MSRP) today for the new 2010 Highlander V6 Special Edition (SE). MSRP adjustments were also announced on 12 current 2010 Toyota and Scion models including Corolla, Matrix, Highlander and Highlander Hybrid, RAV4, Yaris, Sequoia, FJ Cruiser, Tundra, Scion tC, xB and xD.

2010 Highlander SE
The Highlander SE is the latest model to join Toyota's popular Highlander mid-size utility vehicle lineup, replacing the current Sport grade. The Highlander SE is a mono-spec vehicle with a wide array of standard features, creating an excellent value.

All Highlander SE models will be equipped with the 3.5-liter V6 engine with dual Variable Valve Timing with intelligence (VVT-i) and a five-speed automatic transmission. The powerplant will generate 270 horsepower @ 6,200 rpm and 248 lb.-ft of torque @ 4,700 rpm while providing EPA-estimated fuel efficiency ratings of 18 mpg city and 24 mpg highway on 4x2 models, and 17 mpg city and 23 mpg highway on the 4x4.

Among the standard features on the SE are leather-trim seats, heated front seats, Tri-Zone automatic front and rear air conditioning, power tilt/slide moonroof, AM/FM audio system with a six-disc CD changer, 17-inch aluminum alloy wheels, Homelink(®) universal transceiver, heated outside mirrors, Daytime Running Lights, and a tow package.

The Highlander SE 4x2 will carry a base MSRP of $32,480 while the 4x4 model will carry a base price of $33,930.

The new Highlander SE will begin arriving at Toyota dealers in the beginning of January, 2010.

The price increases on 12 other Toyota and Scion models range from $100 for the Corolla, Scion xD, xB and tC, to $500 for the Sequoia and FJ Cruiser. A complete list of model-by-model price adjustments is attached below.

The new prices for North American-produced vehicles will become effective with vehicles produced on January 4, 2010. North American-produced models include Highlander (gas only), Corolla, Matrix, RAV4, Tundra and Sequoia. Prices for Japan-sourced vehicles will become effective with vehicles arriving on vessels on or after December 17, 2009. Japan-sourced vehicles include Highlander and Highlander Hybrid, RAV4, Yaris, FJ Cruiser, Scion xD, xB and tC.

Toyota and Scion MSRPs do not include a delivery, processing and handling (DPH) fee of $750 for Toyota passenger cars, $800 for Toyota small/medium trucks, and $950 for large trucks (Sequoia and Tundra only). The DPH fee for Scion vehicles is $670. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

Vehicle MSRP Change Summary (Toyota)

  Vehicle/                   Body           MSRP    New     MSRP %
Model Number  Grade  Doors  Style  Trans  Increase  MSRP   Increase  MY

YARIS
     1421     Base     3   Liftback  5MT   $250   $12,605    2.0%   10MY
     1422     Base     3   Liftback  4AT   $250   $13,405    1.9%   10MY


     1461     Base     5   Liftback  5MT   $250   $12,905    2.0%   10MY
     1462     Base     5   Liftback  4AT   $250   $13,705    1.9%   10MY


     1441     Base     4    Sedan    5MT   $250   $13,365    1.9%   10MY
     1442     Base     4    Sedan    4AT   $250   $14,165    1.8%   10MY


COROLLA
     1831     Base     4    Sedan    5MT   $100   $15,450    0.7%   10MY
     1832     Base     4    Sedan    4AT   $100   $16,250    0.6%   10MY
     1833     S        4    Sedan    5MT   $100   $16,520    0.6%   10MY
     1834     S        4    Sedan    4AT   $100   $17,350    0.6%   10MY
     1838     LE       4    Sedan    4AT   $100   $16,850    0.6%   10MY
     1835     XRS      4    Sedan    5MT   $100   $18,960    0.5%   10MY
     1836     XRS      4    Sedan    5AT   $100   $20,150    0.5%   10MY
     1840     XLE      4    Sedan    4AT   $100   $17,750    0.6%   10MY


MATRIX
     1931     Base     5    Sedan    5MT   $150   $16,700    0.9%   10MY
     1932     Base     5    Sedan    4AT   $150   $17,510    0.9%   10MY
     1933     S        5    Sedan    5MT   $150   $18,610    0.8%   10MY
     1934     S        5    Sedan    5AT   $150   $19,800    0.8%   10MY
     1935     XRS      5    Sedan    5MT   $150   $20,920    0.7%   10MY
     1936     XRS      5    Sedan    5AT   $150   $22,110    0.7%   10MY


     1938     S AWD    5    Sedan    4AT   $150   $20,910    0.7%   10MY


RAV4
     4430     Base     4     SUV     4AT   $175   $21,675    0.8%   10MY
              2WD

     4431     Base     4     SUV     5AT   $175   $23,710    0.7%   10MY
              V6
              2WD
     4440     Sport    4     SUV     4AT   $175   $23,375    0.8%   10MY
              2WD
     4441     Sport    4     SUV     5AT   $175   $25,305    0.7%   10MY
              V6
              2WD
     4450     Limited  4     SUV     4AT   $175   $24,665    0.7%   10MY
              2WD
     4451     Limited  4     SUV     5AT   $175   $26,585    0.7%   10MY
              V6
              2WD


     4432     Base     4     SUV     4AT   $175   $23,075    0.8%   10MY
              4WD
     4433     Base     4     SUV     5AT   $175   $25,110    0.7%   10MY
              V6
              4WD
     4442     Sport    4     SUV     4AT   $175   $24,775    0.7%   10MY
              4WD
     4443     Sport    4     SUV     5AT   $175   $26,705    0.7%   10MY
              V6
              4WD
     4452     Limited  4     SUV     4AT   $175   $26,055    0.7%   10MY
              4WD
     4453     Limited  4     SUV     5AT   $175   $27,985    0.6%   10MY
              V6
              4WD

All prices listed exclude the Delivery, Processing and Handling Fee (DPH).

Vehicle MSRP Change Summary (Toyota -continued)

  Vehicle/                    Body           MSRP    New     MSRP %
Model Number  Grade    Doors  Style  Trans Increase  MSRP   Increase  MY

FJ CRUISER
       4702   2WD        5    SUV    5AT    $500    $24,180    2.1%  10MY

       4703   4WD        5    SUV    6MT    $500    $25,360    2.0%  10MY
       4704   4WD        5    SUV    5AT    $500    $25,770    2.0%  10MY

HIGHLANDER
       6942   Base L4    4    SUV    6AT    $150    $25,855    0.6%  10MY
              2WD
       6946   Base V6    4    SUV    5AT    $150    $27,750    0.5%  10MY
              2WD
       6951   SE V6      4    SUV    5AT            $32,480          10MY
              2WD
       6954   Limited    4    SUV    5AT    $150    $33,220    0.5%  10MY
              V6 2WD

       6948   Base V6    4    SUV    5AT    $150    $29,200    0.5%  10MY
              4WD
       6953   SE V6      4    SUV    5AT            $33,930          10MY
              4WD
       6956   Limited    4    SUV    5AT    $150    $34,670    0.4%  10MY
              V6 4WD


HIGHLANDER HYBRID
       6964   Base       4    SUV    CVT    $200    $34,900    0.6%  10MY
              4WD-i
       6966   Limited    4    SUV    CVT    $200    $41,220    0.5%  10MY
              4WD-i


SEQUOIA
       7916   SR5 4.6    5    SUV    6AT    $500    $39,030    1.3%  10MY
              2WD
       7917   SR5 5.7    5    SUV    6AT    $500    $39,655    1.3%  10MY
              2WD
       7927   Limited    5    SUV    6AT    $500    $49,140    1.0%  10MY
              5.7 2WD
       7931   Platinum   5    SUV    6AT    $500    $56,180    0.9%  10MY
              5.7 2WD


       7918   SR5 4.6    5    SUV    6AT    $500    $42,255    1.2%  10MY
              4WD
       7919   SR5 5.7    5    SUV    6AT    $500    $42,880    1.2%  10MY
              4WD
       7929   Limited    5    SUV    6AT    $500    $52,365    1.0%  10MY
              5.7 4WD
       7933   Platinum   5    SUV    6AT    $500    $59,405    0.8%  10MY
              5.7 4WD


       7940   SR5 5.7    5    SUV    6AT    $500    $42,880    1.2%  10MY
              FFV 4WD
       7942   Limited    5    SUV    6AT    $500    $52,365    1.0%  10MY
              5.7 FFV
              4WD
       7944   Platinum   5    SUV    6AT    $500    $59,405    0.8%  10MY
              5.7 FFV
              4WD

All prices listed exclude the Delivery, Processing and Handling Fee (DPH).

Vehicle MSRP Change Summary (Toyota -continued)


Vehicle/
Model                      Body             MSRP    New     MSRP %
Number     Grade   Doors   Style   Trans  Increase  MSRP  Increase  MY

TUNDRA 4x2
     8202  V6         2     Reg     5AT    $300   $23,455   1.3%   10MY
                            Cab
     8204  V6         2     Reg     5AT    $300   $23,785   1.3%   10MY
                            Cab
                            LB
     8222  V8 4.6     2     Reg     6AT    $300   $24,655   1.2%   10MY
                            Cab
     8224  V8 5.7     2     Reg     6AT    $300   $25,655   1.2%   10MY
                            Cab
     8226  V8 4.6     2     Reg     6AT    $300   $24,985   1.2%   10MY
                            Cab
                            LB
     8228  V8 5.7     2     Reg     6AT    $300   $25,985   1.2%   10MY
                            Cab
                            LB
     8215  Tundra     4    Double   5AT    $300   $25,795   1.2%   10MY
           grade V6         Cab
     8239  Tundra     4    Double   6AT    $300   $25,940   1.2%   10MY
           grade V8         Cab
           4.6
     8241  Tundra     4    Double   6AT    $300   $27,240   1.1%   10MY
           grade V8         Cab
           5.7
     8243  Tundra     4    Double   6AT    $300   $26,870   1.1%   10MY
           grade V8         Cab
           4.6              LB
     8245  Tundra     4    Double   6AT    $300   $28,230   1.1%   10MY
           grade V8         Cab
           5.7              LB
     8250  Limited    4    Double   6AT    $300   $35,570   0.9%   10MY
           4.6              Cab
     8252  Limited    4    Double   6AT    $300   $36,860   0.8%   10MY
           5.7              Cab
     8259  Tundra     4   CrewMax   6AT    $300   $28,765   1.1%   10MY
           grade V8
           4.6
     8261  Tundra     4   CrewMax   6AT    $300   $30,065   1.0%   10MY
           grade V8
           5.7
     8270  Limited    4   CrewMax   6AT    $300   $38,105   0.8%   10MY
           V8 4.6
     8272  Limited    4   CrewMax   6AT    $300   $39,395   0.8%   10MY
           V8 5.7


TUNDRA 4x4
     8322  V8 4.6     2     Reg     6AT    $300   $27,705   1.1%   10MY
                            Cab
     8323  V8 5.7     2     Reg     6AT    $300   $28,705   1.1%   10MY
           FFV              Cab
     8324  V8 5.7     2     Reg     6AT    $300   $28,705   1.1%   10MY
                            Cab
     8326  V8 4.6     2     Reg     6AT    $300   $28,035   1.1%   10MY
                            Cab
                            LB
     8327  V8 5.7     2     Reg     6AT    $300   $29,035   1.0%   10MY
           FFV              Cab
                            LB
     8328  V8 5.7     2     Reg     6AT    $300   $29,035   1.0%   10MY
                            Cab
                             LB
     8331  Tundra     4    Double   6AT    $300   $30,290   1.0%   10MY
           grade V8         Cab
           5.7 FFV
     8335  Tundra     4    Double   6AT    $300   $31,280   1.0%   10MY
           grade V8         Cab
           5.7 FFV          LB
     8339  Tundra     4    Double   6AT    $300   $28,990   1.0%   10MY
           grade V8         Cab
           4.6
     8341  Tundra     4    Double   6AT    $300   $30,290   1.0%   10MY
           grade V8         Cab
           5.7
     8343  Tundra     4    Double   6AT    $300   $29,920   1.0%   10MY
           grade V8         Cab
           4.6              LB
     8345  Tundra     4    Double   6AT    $300   $31,280   1.0%   10MY
           grade V8        Cab
           5.7              LB
     8350  Limited    4    Double   6AT    $300   $38,620   0.8%   10MY
           V8 4.6           Cab
     8352  Limited    4    Double   6AT    $300   $39,920   0.8%   10MY
           V8 5.7           Cab
     8354  Limited    4    Double   6AT    $300   $39,920   0.8%   10MY
           V8 5.7           Cab
           FFV
     8359  Tundra     4   CrewMax   6AT    $300   $31,815   1.0%   10MY
           grade V8
           4.6
     8361  Tundra     4   CrewMax   6AT    $300   $33,115   0.9%   10MY
           grade V8
           5.7
     8363  Tundra     4   CrewMax   6AT    $300   $33,115   0.9%   10MY
           grade V8
           5.7 FFV
     8370  Limited    4   CrewMax   6AT    $300   $41,155   0.7%   10MY
           V8 4.6
     8372  Limited    4   CrewMax   6AT    $300   $42,455   0.7%   10MY
           V8 5.7
     8374  Limited    4   CrewMax   6AT    $300   $42,455   0.7%   10MY
           V8 5.7
           FFV

All prices listed exclude the Delivery, Processing and Handling Fee (DPH).

Vehicle MSRP Change Summary (Scion)

 Vehicle/                     Body            MSRP    New     MSRP %
Model Number  Grade  Doors    Style  Trans  Increase  MSRP  Increase  MY

xD
     6233              5   Hatchback  5MT    $100    $14,900  0.7%   10MY
     6232              5   Hatchback  4AT    $100    $15,700  0.6%   10MY

xB
     6203              5   Hatchback  5MT    $100    $15,850  0.6%   10MY
     6202              5   Hatchback  4AT    $100    $16,800  0.6%   10MY

tC
     6221              3   Liftback   5MT    $100    $17,100  0.6%   10MY
     6220              3   Liftback   4AT    $100    $17,900  0.6%   10MY

All prices listed exclude the Delivery, Processing and Handling Fee (DPH).

Get Four Free Price Quotes From Yahoo! Autos Hybrid Research and Pricing at Edmunds.com

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