The Ford Escape Hybrid sales have been slower than expected, but Ford is blaming that lack on growing pains and miscalculations on where the demand is. In Florida, sales were underestimated, but in New York, sales were overestimated.
The result: Ford had about 3,900 Escape Hybrids in stock at the end of February, and the base Escape Hybrid was discounted $1,411 under Ford's Simple Plan year-end sales blitz. Ford plans on offering rebates of about $1000 in the near future.
In some markets, such as Florida, the company underestimated the demand for the Escape Hybrid and overestimated the strength in others, such as metropolitan New York, sources close to Ford's hybrid program said.
"It's still moving faster than the traditional Escape, but it is turning slower than some of the hybrids," said Tom Libby, J.D. Power senior director of industry analysis. "The Escape as a hybrid is sort of middling."
Read more at automotive news.
Wednesday, March 15, 2006
Ford Escape Hybrid, a plan
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