Forbes placed the new Lexus GS hybrid in its top ten hottest cars of 2006. Despite its relatively low sticker price (half the cars on this list are up over 100K), the hybrid technology wedded to the luxury vehicle makes the new Lexus GS 450h hybrid 'most desirable' for car enthusiasts.
Spring New Car Forecast 2006 - Forbes.com
On the other hand, fancy technology can drive mass-market profits. Toyota Motor shocked the auto business by proving a company can make money on gas/electric hybrid cars, which are expensive to build; you just need to sell a lot of them. In the slide show, you can see Toyota’s new Lexus GS Hybrid--the first hybrid luxury sedan.