Saturn's new ad campaign, "Like always. Like never before." is introducing Saturn's new line-up. The TV spots will highlight Saturn's customer service reputation linked with its new cars and trucks.
Saturn is introducing the Sky roadster now. Later this summer they will be bringing out the Aura midsize sports sedan, the hybrid VUE (suv) and the Sky Red Line. Last but not least, the Outlook will be coming out towards the end of the year.
The new ad campaign debuted last night with The King of Queens and 24.
GM Media Online
"Since Saturn debuted in 1990, we have built a strong reputation for our great customer care, innovation, safety and environmental awareness," said Dave Smidebush, director of marketing and advertising for Saturn. "With five new products this year, we are rapidly building onto that identity with a new level of style and performance to our lineup like never before in our history."