Ford backs off on hybrid goals ~ Hybrid Car Review
Hybrid Car Review: Ford backs off on hybrid goals

Thursday, June 29, 2006

Ford backs off on hybrid goals

Ford, GM and DaimlerChrysler sent a letter to all Members of Congress yesterday announcing their intention to double annual production of vehicles capable of running on renewable fuels to two million cars and trucks by 2010.

Following that announcement, Ford chief executive Bill Ford sent an e-mail to employees yesterday saying the company will be focusing on other alternative fuels, not hybrids. And on top of that, Ford will fall short of its stated goal of producing 250,000 hybrid vehicles a year by 2010. Bill Ford also promised that half of Ford's products would be available as hybrids.

Ford backing off on this promise would represent a huge shift in the hybrid marketplace. Toyota is promising to take hybrids to the next level. It seems that Ford is giving up on that challenge.

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