J. D. Powers released the results of a study on the dependability of 2003 vehicles. Lexus was rated number one for dependability as an automaker. The average problems per 100 vehicles is down to 15, an impressive increase in overall quality. Quality improvements with non-luxury brands are seen primarily in two categories—ride, handling, braking, and engine and transmission—which both have a strong impact on customer satisfaction.
The Toyota Prius was one of the top three for quality in compact cars.
Of interest is how perception can be misleading when it comes to automakers and quality. Note where Saturn and Volvo are on this list, while Ford is above average. Also, luxury branding does not necessarily mean quality and vice-versa.
Friday, August 11, 2006
JD Powers study dependability
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