According to JD Powers and Associates, more than half of all buyers (57 percent) will consider a hybrid in the next two years. Only 23 percent will consider a gas-only vehicle.
Also, those surveyed expect the premium on hybrid technology to be over $5000. But hybrids tend to cost $3000 more in todays market.
I've talked about similar polls before this, but sales of hybrid cars make up over one percent of the market. Some experts are predicting hybrid vehicle sales will make up 5 percent of the marketplace in the next few years.
It seems there is a disconnect between the consideration of and the buying of the hybrid car. And my guess is, despite knowing the hybrid vehicle is going to cost more, many buyers just aren't willing to pay the premium when it comes down to the moment of purchase.
And it's hard to blame them. Despite the return on the investment (Edmunds has a study declaring some hybrids will make up the premium in three years), paying several thousand dollars more for a car takes something more. It takes either a fascination with 'technology' in the first place, or a commitment to being 'green' or perhaps you want to do your part to reduce this countries dependence on oil. In other words, the buyers have some higher goal in mind when they purchase to overcome that premium price difference.
Source: MercuryNews.com
Friday, September 01, 2006
More than half of all buyers in the next two years will consider a hybrid
Subscribe to:
Post Comments (Atom)
Follow me on Twitter
No comments:
Post a Comment
Comments posted on Hybrid Car Review will be moderated. Please avoid dropping links just for the sake of links. The comment will be deleted shortly after. Keep comments on topic and non-abusive. Thanks!