Mercury Mariner wins Motorist's Choice Awards ~ Hybrid Car Review
Hybrid Car Review: Mercury Mariner wins Motorist's Choice Awards

Wednesday, October 04, 2006

Mercury Mariner wins Motorist's Choice Awards

According to the press release, and AutoPacific created the Motorist's Choice Awards to determine the vehicles that delivered both the highest satisfaction and lowest cost of ownership. The collaboration between the two respected firms, who have each been authorities on the U.S. auto market for the last 20 years, takes selected owner satisfaction data from AutoPacific's surveys of new car and light truck buyers and combines it with's rating methodology to create a new measurement that speaks to both the hearts and minds of car buyers.

Mercury Mariner Hybrid

The Mercury Mariner Hybrid won the small crossover/sports utility class. But it did not win in the SUV/Crossover category. That award went to the Infiniti QX56. Award presentations will be made to each winning manufacturer at the Orange County Auto Show on October 4, 2006.

The top winners in each category were:

Cars/Wagons:Lexus LS430
SUVs/Crossovers:Infiniti QX56
Minivans:Honda Odyssey
Pickup Trucks:Chevrolet Avalanche 1500 (2WD)

This year is the first year for the awards. A full list of winners follows:

729Lexus LS 430Luxury Car
707Audi A6 4.2 QuattroSports Sedan/Wagon
700Toyota AvalonFullsize Car
684Lexus ES 330Near Luxury Car
682Chevrolet CorvetteSports Car
674Lexus SC 430Luxury Convertible
673Honda Accord Sedan V6Midsize Car
656Honda Accord CoupeCompact Car
653MINI Cooper ConvertibleConvertible
647MINI CooperSubcompact Car
637Honda Civic SiBase Sports Car
620Subaru Legacy WagonMidsize/Fullsize Wagon
609Scion xBCompact Wagon
737Infiniti QX56Luxury Sport Utility
704Nissan ArmadaSport Utility
700Lexus RX 330Luxury Crossover
664Nissan MuranoMidsize Crossover
660Toyota 4RunnerIntermediate Sports Utility
638Mercury Mariner HybridSmall Crossover/Sports Utility
625Kia SportageCompact Sports Utility
697Chevrolet Avalanche 1500 2WDFullsize Pickup Truck 2WD 1/2 Ton
695Honda RidgelineCompact Pickup Truck 4WD
694Chevrolet Silverado 2500 Extended Cab 2WDFullsize Pickup Truck 2WD 3/4 Ton
686Chevrolet Silverado 1500 Extended Cab 4WDFullsize Pickup Truck 4WD 1/2 Ton
645Chevrolet Avalanche 2500 4WDFullsize Pickup Truck 4WD 3/4 Ton
638Dodge Ram 3500 Mega Cab 2WDFullsize Pickup Truck 2WD One Ton
638Dodge Ram 3500 Mega Cab 4WDFullsize Pickup Truck 4WD One Ton
617Toyota Tacoma 2WDCompact Pickup Truck 2WD
664Honda OdysseyMinivan

The Motorist's Choice Awards were calculated by combining cost of ownership data with AutoPacific's customer satisfaction survey data.

AutoPacific surveys 45 different vehicle ownership attributes, and of these, 38 product-focused attributes were used. Each of the product attributes generates a score between 5 and 25, allowing a maximum possible score of 950, which is then normalized to 1000. The actual scores range from 495 to 756.

The remaining seven attributes are cost-ownership-focused and addressed by Depreciation, Financing, Fuel, Insurance, Maintenance, Repairs, and State Fees. rates vehicles based on the vehicles' total ownership cost against the vehicles' total expected cost.

To merge the data with the AutoPacific rating system, ranked each model within the 29 different classes. A conversion formula was then used such that the best model within the analysis received the equivalent score as the best model within the AutoPacific analysis, and the worst model received the equivalent score as the worst model within the AutoPacific analysis. This conversion was done for each class.

The final step was to combine the AutoPacific score with the converted score. This was accomplished by creating a weighting for each class based on the AutoPacific importance scores from the 45 attributes. The average importance score from the product attributes were weighted against the average importance score from the ownership cost attributes. The AutoPacific and scores were combined through multiplying the AutoPacific Score by the product attributes weighting and the score by the ownership cost attributes weighting, and then adding the two scores together.

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