It seems Lexus is looking to widen their marketing to younger drivers. So, they've agreed to put the IS350, LS 460, GS450h, SC430 roadster, and the LS600h L (available in 2008) into Atari's Test Drive Unlimited for the Xbox 360.
Gamers will be able to test drive any of the models after 'purchasing' them from a virtual dealership. The showroom will look like a real Lexus showroom. Players will also be allowed to personalize their new ride from a virtual catalogue.
Source: Lexus Drives Into Gaming World - The Car Connection
Wednesday, December 06, 2006
Lexus Hybrids in Test Drive Unlimited for the Xbox 360
Subscribe to:
Post Comments (Atom)
Follow me on Twitter
No comments:
Post a Comment
Comments posted on Hybrid Car Review will be moderated. Please avoid dropping links just for the sake of links. The comment will be deleted shortly after. Keep comments on topic and non-abusive. Thanks!