A story in MarketingWeek makes the point that all five passenger vehicle models made by Lexus will by hybrids after the next two years.
With the LS 600h release this year and the SC and IS going hybrid by 2009 Lexus wants to differentiate their brand by hybrid technology. "We want to establish Lexus as the default brand for hybrids. Other manufacturers are saying that by 2009 they’ll have hybrid versions of certain models but by 2009 we’ll have a hybrid for every car in our range" says Lexus GB director Steve Settle.
Toyota wants to go hybrid across the board and plans on selling 430,000 hybrid vehicles this year.
Wednesday, April 11, 2007
Every Lexus Will Be a Hybrid
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