According to a Reuters report, Toyota vice president Masatami Takimoto was quoted as predicting Toyota will be making just as much money on a hybrid car as they do on a conventional gas-only engine by 2010. They are also hoping Toyota will be selling only hybrids by 2020.
By making the Prius a mainstream vehicle, they are that much closer to their sales goal of one million hybrids annually by 2010. By doing so, they will be able to cut down on construction costs.
Rumors are circulating lately that Toyota is looking to split the Prius into three types. By building a hybrid compact, midsize and fullsize sedan under the Prius name, they are hoping to capitalize on the brand.
Tuesday, May 15, 2007
Toyota Looks to Increase Profits on Hybrids
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