According to PIN Insights (pdf), published by Power Information Network, a division of J.D. Power and Associates, May and early June data show people trading in for a Prius are coming from across all lines.
The percentage of new buyers who are trading in a compact and/or an old Prius has decline significantly, indicating the record number of buyers are coming from other car segments. The number of different models has doubled from January to May. Meanwhile, non-Toyota trade-ins have risen almost 80% in early June.
It seems high gas prices and increased sales incentives have led people from all walks of life into the Toyota showroom and out the door with a new Prius.
Tuesday, June 19, 2007
Prius Trade-Ins Come From All Over
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