Hybrid Penetration ~ Hybrid Car Review
Hybrid Car Review: Hybrid Penetration

Tuesday, July 17, 2007

Hybrid Penetration

Hybrid PenetrationAccording to a report (pdf) from PIN Insights,
published by Power Information Network, a division of J.D. Power and Associates, hybrid penetration has increased by one-third from a last year, up to 2.5%. Toyota has the largest penetration of hybrids, with over 1 in 10 of every vehicle sold being a hybrid. Lexus is second with 5% of all cars sold under the Lexus nameplate bearing a hybrid badge. Saturn is a surprising third, at almost 4%. Honda, Mercury Ford, and Nissan follow in order.

Considering how few carmakers sell hybrids (only seven of the thirty seven), a penetration of 2.5% is pretty remarkable.

There is no distinction being made between full and mild hybrids in the report.

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