Toyota announced their pricing on the Toyota Camry Hybrid today. The price is being set at $1,000 below the 2007 model price at $25,200. The base MSRP for the 2008 Camry sedan ranges from $18,570 for the four-cylinder engine and five-speed manual transmission to $28,120 for the premium XLE grade with a V6 engine and six- speed automatic transmission.
The 2008 Prius was discounted by up to $2,000 on some option packages, and now the Camry has dropped its base price by $1,000. With Toyotas aggressive sales goals for hybrids and since buyers of Toyota hybrids have lost out on their federal tax credits, Toyota has chosen to discount hybrid sales to keep their top ranking for hybrid cars.
TORRANCE, Calif., July 20 /PRNewswire/ -- Toyota Motor Sales (TMS),
U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today
for the 2008 Camry and Camry Hybrid.
America's best-selling car, and winner of Motor Trend's 2007 Car of the
Year Award, continues to set global standards for comfort, performance and
-- with the Camry Hybrid -- ultra-efficient fuel economy.
The gas version carries over unchanged for the 2008 model year with a
price increase of $100 for each grade. The weighted average of the increase
represents 0.4 percent across all grades. The base MSRP for the 2008 Camry
sedan ranges from $18,570 for the four-cylinder engine and five-speed
manual transmission to $28,120 for the premium XLE grade with a V6 engine
and six- speed automatic transmission.
The 2008 Camry Hybrid is a better value than ever as its price point
has been lowered significantly, making Camry and Hybrid Synergy Drive
technology available to more people. The Camry Hybrid is equipped with an
array of standard features including a Smart Key system, dual-zone
automatic climate control, Plasmacluster(TM) ionizer, sixteen-inch steel
wheels, and AM/FM/single CD audio system with six speakers.
Two new upgrade packages are available to those seeking more amenities.
The upgrade packages are available with or without navigation. Both
packages offer sixteen-inch alloy wheels, JBL audio, leather-trimmed
steering wheel and shift knob, electrochromic rearview mirror with compass,
Stand-alone options include power tilt/slide moonroof, leather-trimmed
interior, driver and front passenger heated seats and heated outside
Camry Hybrid's base MSRP begins at $25,200, a decrease of $1,000 or
-3.8 percent versus the 2007 model.
Both the 2008 Camry and Camry Hybrid will begin arriving in dealerships
later this month.