I know, a car maker expecting to make a profit shouldn't be headline news, right? But GM says the new two-mode (or dual mode) hybrid system developed with BMW and DaimlerChrysler is expected to cost $10,000 more than the conventional vehicle to build. And so for DamilerChrysler (soon to be known as Daimler) CEO Dieter Zetsche to say they expect to make money on the new ML 450 Hybrid, that becomes news.
Zetsche expects to make up the cost difference simply because Mercedes-Benz sell for more money than GM vehicles do.
In case you don't know it, GM is coming out with their dual mode hybrids first; the Yukon and Tahoe Hybrid. GM has said they expect to absorb some of the costs, rather than raise the price dramatically on the hybrid versions. Despite saving 25% of the fuel costs, a $10,000 premium would be a huge pill to swallow for anyone looking to upgrade to a hybrid.
Wednesday, September 12, 2007
Mercedes-Benz Expects to Make a Profit
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