Lexus general manager Mark Templin leaked a little bit of information about the new Lexus hybrid coming next year. Instead of a small increase in fuel economy and a big increase in power, Lexus wants to emphasize the fuel efficiency.
"There is a whole section of the population that wants something different, and that's high-efficiency," Lexus general manager Mark Templin said in an interview at the Detroit auto show. "It's a supplemental strategy to what we've done before."
Toyota thinks they can tap into the Prius market. More than a third of the people who bought a Prius earn more than $100,000, meaning those customers have the extra cash to pay for a more luxurious car, but want the fuel efficiency of the Prius.
"We think there is part of the market that everybody is missing."
Lexus offers three hybrid vehicles right now, the Lexus GS 450h, 600h L, and 400h. You can clearly see how they emphasize power over efficiency in the following chart.
|Model||GS 450h||LS 600h L||RX 400h||Prius|
|MSRP||$ 54,900||$ 104,000||$ 42,180||$ 21,100|
|Engine Type||V6||V8||V6||inline 4|
|Displacement||3.5 liters||5.0 liters||3.3 liters||1.5 liters|
|Horsepower||340 hp @ 6400 rpm||438 hp @ 6400 rpm||268 hp @ 5600 rpm||110 hp @ 5000 rpm|
Source:Quotes come from Bloomberg.com: Japan. Data comes from Edmunds (see link below).