Slow Down in Hybrid Car Sales Expected for 2008 ~ Hybrid Car Review
Hybrid Car Review: Slow Down in Hybrid Car Sales Expected for 2008

Friday, February 01, 2008

Slow Down in Hybrid Car Sales Expected for 2008

J.D. Powers and Associates is predicting a modest increase in hybrid car sales next year, up 31,000 units from this year. (Source: MLive)


2000: 9,350 — 0.1%
2001: 19,177 — 0.1%
2002: 37,993 — 0.2%
2003: 47,524 — 0.3%
2004: 85,525 — 0.5%
2005: 206,858 — 1.2%
2006: 254,143 — 1.5%
2007: 351,000 — 2.2%
2008: 382,000 — 2.4%
2009: 614,000 — 3.8%
2010: 772,000 — 4.7%
2011: 938,000 — 5.6%
2012: 1,007,000 — 6%

2007 figures are preliminary; 2008 and beyond are projections.
Source: J.D. Power and Associates

Next years sales growth will come from the additional models from GM, Chrysler and Ford. While the large portion of sales will still come from Toyota, with nothing new from Toyota, Lexus or Honda until 2009, sales growth will be modest.

Sales skyrocketed between 2006 and 2007 due to the production increase on the Prius. The Camry Hybrid and Prius were competing for space, but after Camry production moved, Prius sales increased to their current levels. The Prius is now one of the top 10 cars being sold in the U.S.
Despite the attention paid to hybrid models at the 2008 North American International Auto Show, industry analysts say a combination of factors, including often-hefty price premiums and an acceptance by consumers of $3-per-gallon gasoline, will temper sales of hybrids this year. That's despite the introduction of new hybrids such as the Saturn Green Line Aura and Vue and the Chevrolet Tahoe Two-Mode Hybrid SUV.
That's also because supplies will be limited even if they do become popular. Ford is just now thinking they may make a profit on every hybrid car they sell. And even though Ford claims they are hard pressed to keep up with the hybrid car demand, they have not increased production. Nissan has limited sales of their Altima Hybrid to just eight states, because they hate selling cars for a loss. I imagine GM and Chrysler will be facing the same secenario for a few years with their new full hybrids (two-mode hybrid engine). Sure they could build more hybrids, but should they when they are losing money on each one sold?

Sales will pick up steam once again in 2009, when the next generation Prius and a new Lexus model is expected, plus Honda's new global hybrid. All three will be dedicated hybrids which will concentrate on fuel efficiency.

Get Four Free Price Quotes From Yahoo! Autos Hybrid Research and Pricing at


Anonymous said...

I would just like to say thanks to whoever published this website because it helped me with a research paper that I am currently working on. If anyone has any other helpful information that they would like to share, or if you just care to voice your opinion on anything related to hybrids, chances are I could most likely use it and it would help.


Mike said...

You're welcome. I'm not sure I agree with research papers that rely on website information, but hey... ;-)

Post a Comment

Comments posted on Hybrid Car Review will be moderated. Please avoid dropping links just for the sake of links. The comment will be deleted shortly after. Keep comments on topic and non-abusive. Thanks!

Automotive Parts

E-Bay Motors


  © Link to Privacy Policy

Back to TOP