Hybrid car sales were way up in March, despite the 12% drop in the marketplace. Hybrid car sales increased by 10% over March 2007 for a total of 38,214 units sold. That does not include GM hybrid cars, because GM doesn't break out hybrid car sales.
Toyota Hybrid Car Sales for March 2008
Toyota hybrid sales were up about 11%. Prius sales were up slightly, while Camry Hybrid sales increased by 35%. Highlander Hybrid sales were down to 2,239 units sold. As usual, Prius sales alone accounted for half of all hybrid car sales in the US at 20,635. The next closest competitor was the Camry Hybrid.
Lexus sales were mixed, with an increase in RX 400h, but a decrease in GS 450h. Lexus sold 113 of the newly introduced LS 600h L.
Honda Hybrid Car Sales for March 2008
Honda Civic Hybrid sales were up by 34% making it the third most popular hybrid, while Accord Hybrid sales were down by 86%. The Accord Hybrid has been retired, so sales keep dropping until the inventory has been run through. Honda is hoping to really increase sales in a couple of years by introducing a Global Hybrid, what some Honda supporters are calling a Prius killer. In the meantime, Honda hybrid sales were up 20% overall.
Ford and Nissan Hybrid Car Sales for March 2008
Ford hybrid car sales dropped 20% on their Ford Escape Hybrid and Mercury Mariner Hybrid. But Nissan increased sales of their Altima Hybrid by 80%, although sales are still very limited. Nissan is still restricting sales to only eight states.
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Update: GM Hybrid Car Sales for March, 2008
Although GM doesn't break out their numbers, I found a source (via ABG) for how many they have sold through the quarter (843) and how many just this month (577). About 450 were Yukons and Tahoe Hybrids. That makes sense since they have been on pace to sell around 100 Aura and Vue Hybrids (mild version) each month.
There are questions about whether the low numbers so far reflect demand or if they reflect supply. Only time will tell if more people will be interested in paying $50,000 for a hybrid SUV.