Start Stop Technology Will be Everywhere ~ Hybrid Car Review
Hybrid Car Review: Start Stop Technology Will be Everywhere

Thursday, July 24, 2008

Start Stop Technology Will be Everywhere

Start Stop technology may become universal equipment in the next five to 10 years, according to top environmental executives from Chrysler, Ford, and GM.

With fuel economy becoming such a big concern, as well as all the new regulations they have to meet, car makers are looking for cheap ways to increase fuel economy. Ranging from turbo boost, tweeking the frame for better drag coefficients, low rolling resistance tires, and now start-stop technology.

Start-stop switches the engine off whenever you come to a stop (say at a red light). But you can't just do that without putting some thought into the matter, given the engine powers things like climate control, the radio, the lights, and everything else that comes in a car.

But it does create a small increase in fuel efficiency and car makers are working hard to make any little changes they can to meet the new CAFE rules.  GM, especially, has focused in on start-stop technology for their mild hybrid cars.  All hybrids have start-stop technology, all the other systems can be powered by the electric motor and battery pack.

The experts from Chrysler, Ford and GM were speaking at NextCruise, a showcase for upcoming environmental technology for car makers.

Press Release for NextCruise Follows:

PLEASANT RIDGE, Mich., July 23 /PRNewswire/ -- The 2008 Inaugural NextCruise(TM), to take place on August 15-16, is a new event - new in both concept and content. Staged in the City of Pleasant Ridge, NextCruise(TM) introduces an environmentally friendly and future-looking dimension to the Woodward Dream Cruise, widely viewed as the world's largest automotive spectator and participation event.

Nine of the world's largest automakers are supporting NextCruise(TM), by providing the public with multiple opportunities to check out - and drive - the latest in "Green Machines" (including hybrids, clean diesels and those with other, new super-high-mileage and ultra-low-emission technologies).

"NextCruise(TM) marks a number of important firsts," said Paul Eisenstein, Event Chairman." It's the first-ever public event that brings together such a large array of leading automakers, specifically to display environmental vehicles and technologies; the first-ever event where the public has the chance to drive such a wide assortment of clean, high-economy cars, trucks and crossovers; and it's the first-ever official Woodward Dream Cruise event that is specifically future-focused.

"NextCruise(TM) helps expand the relevance of the Woodward Dream Cruise from what is primarily a retrospective into a celebration of the automobile, past, present and future," Eisenstein added.

NextCruise(TM) will also feature displays of even more advanced green concepts and technologies, such as fuel cells and hydrogen-powered internal combustion engines, together with experts to provide insight into how those developments can reach production in the not-too-distant future.

"As Pleasant Ridge has the longest stretch of green space on the entire Woodward Corridor, it's highly fitting that the City should be the host of this "Green" event as part of the Woodward Dream Cruise," said George Lenko, Pleasant Ridge Commissioner and NextCruise(TM) organizer. NextCruise(TM) will be based in Memorial Park, immediately adjacent to Pleasant Ridge City Hall.

"Today's and tomorrow's Green Machines challenge the stereotype that environmentally-friendly automobiles require customers to make significant sacrifices: in size, features, comfort and, especially, performance," said Eisenstein. "NextCruise(TM) provides a venue for manufacturers to display current and future Green technologies and engage the public in understanding that the newest Green Machines are roomy, well-equipped and, in keeping with the spirit of the Dream Cruise, able to deliver surprising performance and fun."

NextCruise(TM) also will include a look at the next generation of "green" motorsports, including the ethanol-fueled IndyCar Series, and the American Le Mans Series (ALMS), which features a unique Green Racing Challenge this season. The Detroit Belle Isle Grand Prix - which takes place on Labor Day weekend - includes both IndyCar and ALMS races. The motorsport display will include race cars and appearances by key IndyCar and ALMS drivers.

"Because of the press of competition, motorsport has traditionally developed technologies that have found their way to production cars," Eisenstein stated. "Motorsport can be exciting, competitive and environmentally friendly, all at the same time.

"NextCruise(TM), put simply, is lean, mean ... and green."

NextCruise(TM) will be held in Pleasant Ridge's Memorial Park along Woodward Avenue, north of Nine Mile Road. There will be a public preview on the evening of August 15. NextCruise(TM) itself takes place concurrent with the Woodward Dream Cruise on August 16. Major auto manufacturers supporting include General Motors, Ford, Chrysler, Toyota, Nissan, BMW, Mercedes-Benz, Audi and Volkswagen. Other sponsors and exhibitors include Bridgestone, Detroit Belle Isle Grand Prix, IndyCar Series, American Le Mans Series, PR Newswire, G-2 Communications and ESI. For information go to or email

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1 comment:

Anonymous said...

Why do we always have to improve our lives only when we are faced with a crisis? Haven't we learned anything in the last 2000 years?

I guess not.

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