Hybrid Car Sales, August 2008 ~ Hybrid Car Review
Hybrid Car Review: Hybrid Car Sales, August 2008

Monday, September 08, 2008

Hybrid Car Sales, August 2008

Hybrid car sales were down 1% for August, as sales have stayed consistent over the past three months.  Toyota, Honda, Ford, GM and Nissan combined to sell 25,214 units in August.  But even though sales fell slightly, the problem isn't from demand.  Simply put, they've been selling out, especially the Prius.  The car makers can't keep up with the demand caused by high gas prices.

Toyota sold 5% fewer hybrids compared to last August.  But they still dominated the marketplace, with 3 out of every 4 hybrids sold came with a Toyota or Lexus badge.

Honda increased sales by almost 31%, almost entirely by making more hybrid Civics.  2 Accord Hybrids were sold, but the Accord hybrid has been retired and inventory is being cleared out.  Honda has announced they will be selling a new dedicated hybrid, and it will be called the Insight.  Named after the two-seater hybrid Honda retired, the new hybrid will not have a gas-only counterpart.  And it's easy enough to see why Honda wants to build a five seat hatchback to compete with the Prius.  Just look at the percentage of hybrid cars sold and you see it's dominated by the Prius.

Nissan still limits sales of its hybrid Altima to just eight states.  Hopefully in 2010 when they expand their inventory and build their hybrids using their own technology, they will increase their sales regions.

Ford hybrid sales dropped 27%, although the Ford Escape was a small bright spot for the dismal month Ford had.  GM increased sales on their hybrid Tahoe and Yukon, while introducing the Hybrid Escalade to the mix.




Make Model Aug-07 Aug-08 % Change
Honda Accord 275 2 -99%
Honda Civic 2,102 3,105 48%
Honda Insight 0 0 -
Toyota Prius 14,055 13,463 -4%
Toyota Highlander 378 1,227 225%
Toyota Camry 4,284 3,456 -19%
Toyota GS 450h 397 35 -91%
Toyota RX 400h 1,172 1,277 9%
Toyota LS600hL 267 71 -73%
Ford Escape/Mariner 1,833 1,338 -27%
Nissan Altima 643 442 -31%
GM Yukon/Tahoe 0 797 -
GM Escalade 0 1 -
Total
25,406 25,213 -1%  
Make Model Cumulative, 2007 Cumulative, 2008 % Change
Honda Accord 2,579 196 -92%
Honda Civic 21,736 25,577 18%
Honda Insight 3 0 -100%
Toyota Prius 124,620 119,690 -4%
Toyota Highlander 15,895 15,651 -2%
Toyota Camry 36,683 36,633 0%
Toyota GS 450h 1,533 534 -65%
Toyota RX 400h 11,214 11,754 5%
Toyota LS600hL 267 791 196%
Ford Escape/Mariner 16,883 14,025 -17%
Nissan Altima 4,550 6,732 48%
GM Yukon/Tahoe - 2,284 -
GM Escalade - 1 -
Total
235,963 233,867 -1%

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