Cadillace Escalade Hybrid Due in Europe in 2009 ~ Hybrid Car Review
Hybrid Car Review: Cadillace Escalade Hybrid Due in Europe in 2009

Thursday, October 09, 2008

Cadillace Escalade Hybrid Due in Europe in 2009

GM will be bringing the Cadillac Escalade Hybrid to Europe sometime in 2009. Although it's unlikely to bring other hybrids across the pond.

With diesel cars already entrenched in Europe, the fuel savings from hybrids may not be as welcome. Also, since hybrids are better at improving city driving fuel efficiency, Europeans may not be as interested. Surprisingly, more Europeans drive in the open country, rather than in the city.

GM also feels that having a green image is not as important in Europe.

"A specific body style for hybrid cars — or other future propulsion systems — isn't what customers are looking for. They want a decent car but don't want to [boast] that they're eco-friendly," said Anthony Lo, executive director for design for GM Europe, in Russelsheim, Germany.

Source: European View of Hybrids Challenges GM Product Planners

But that's kind of a funny thing. The Escalade Hybrid is all about image (in my opionion). The fuel savings on a car that can cost upward of $70,000, but only improves the fuel economy by 5 mpg in city driving, isn't exactly about saving the world. It's about showing others your style.

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