A 2009 Chrysler Aspen was delivered to Lee Iacocca in Southern California, marking the beginning of Chrysler's hybrid sales. Lee Iacocca, the former Chrysler chairman, may have been excited to get the first Aspen Hybrid, but most people interested in large hybrid SUVs will be excited about the price.
Chrysler placed the pricetag on their hybrid SUVs $5,000 less than the GM hybrid SUVs. GM, Chrysler, and BMW worked together to develop the two-mode hybrid system to be used in their hybrid SUVs.
In the long run, based on the sales figures from GM, the number of hybrid SUVs sold by Chrysler or GM may not be all that significant. But the more hybrids sold, the better off the hybrid marketplace will be as more automakers and suppliers come on board, pushing the price down.
Source: The Oakland Press: The best place for news in and around Oakland County
Wednesday, October 08, 2008
Lee Iacocca First in Line for New Hybrid Aspen
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