Lexus is holding a social contest to see who wants to drive the new 250h the most. Contestants are posting their profiles at DriveHS.com, where others can come and vote for them. The top vote getter will win a one year lease of a HS 250h, a weekend at a Fairmont Resort and a Lexus Hybrid Living gift package.
The next two runner up will get a weekend at a Fairmont Resort, plus the week-long drive of the HS and a Lexus Hybrid Living Package, while the next 98 vote-getters will get get a week-long drive of the HS and a Lexus Hybrid Living gift package.
Lexus is encouraging those who enter to "host a voting party, joining facebook.com/lexus to do some campaigning, and posting a video on YouTube". The contest ends on July 31.
Anyone who submits a vote will be entered into a random drawing to win the use of an HS for a year.
"There’s no other luxury car like the HS 250h hybrid and we know that people who get behind the wheel will be amazed by its innovation, luxury and sustainability," said Dave Nordstrom, Lexus vice president of marketing. "This promotion is an opportunity to introduce people to the HS and it gets them excited about the possibility of driving it."
And yes, I entered the contest. Take a moment and vote me up. I'd love to give a personal review of this one.
Tuesday, July 14, 2009
Lexus Contest to Drive HS 250h
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