Toyota has surpassed the 2 million mark for hybrids sold. Starting with 300 mass produced hybrid Coaster Hybrid EV and Prius sales in Japan in 1997, sales of hybrids have taken off since then.
About 3/4 of all Toyota hybrids are sold in the America. And a majority of those are from one model, the Prius.
It took a decade to do it, but at the end of May, 2007, sales had topped one million. Just two years later, sales have hit 2.01 million (as of August 31, 2009).
Toyota estimates a savings of 11 million tons of CO2 emissions from their hybrid line-up of cars.
From the press release:
| TMC Hybrid Vehicle Sales*1 | (Unit = 1,000 vehicles) |
| Year | '97 | '98 | '99 | '00 | '01 | '02 | '03 |
| Japan | 0.3 | 17.7 | 15.3 | 12.5 | 18.5 | 20.0 | 27.2 |
| Overseas | - | - | - | 6.5 | 18.5 | 21.4 | 26.1 |
| Total | 0.3 | 17.7 | 15.3 | 19.0 | 36.9 | 41.3 | 53.3 |
| Cumulative total | - | 18.0 | 33.2 | 52.3 | 89.2 | 130.5 | 183.8 |
 | |||||||
| Year | '04 | '05 | '06 | '07 | '08 | Jan. – Aug. '09 | Cumulative Total |
| Japan | 68.7 | 58.5 | 72.4 | 82.0 | 104.4 | 118.3 | 615.8 |
| Overseas | 66.0 | 176.4 | 240.1 | 347.4 | 325.3 | 173.4 | 1,401.1 |
| Total | 134.7 | 234.9 | 312.5 | 429.4 | 429.7 | 291.7 | 2,016.9 |
| Cumulative total | 318.5 | 553.5 | 866.0 | 1,295.4 | 1,725.1 | 2,016.9 | - |
| *1Including Lexus brand; based on TMC data | |||||||
| Cumulative Sales*1 of Main TMC Hybrid Passenger Vehicles | (Unit = 1,000 vehicles) |
| Vehicle name | Prius | Estima Hybrid | Crown Hybrid | Harrier Hybrid | Kluger Hybrid (Highlander Hybrid) | Camry Hybrid | RX400h/ RX450h | ||
| Japan | 464.7 | 64.3 | 11.4 | 18.8 | 3.4 | - | 3.6 | ||
| Overseas | 954.5 | - | - | - | 104.1 | 167.4 | 142.8 | ||
| Total | 1,429.3 | 64.3 | 11.4 | 18.8 | 107.6 | 167.4 | 146.4 | ||
| |||||||||
| Vehicle name | GS450h | LS600h/ LS600hL | HS250h | Crown Mild Hybrid*2 | Alphard Hybrid*3 | | Cumulative | ||
| Passenger hybrid vehicles | Commercial hybrid vehicles*4 | ||||||||
| Japan | 4.9 | 10.1 | 0.9 | 6.5 | 24.4 | 613.0 | 2.7 | ||
| Overseas | 14.4 | 7.3 | 0.5 | - | - | 1,401.1 | - | ||
| Total | 19.2 | 17.5 | 1.4 | 6.5 | 24.4 | 2,014.2 | 2.7 | ||
| *1Including Lexus brand, based on TMC data, as of August 31, 2009; *2Consisted of two models: Crown Royal production ceased December 2003, Crown Sedan production ceased April 2008; *3Production ceased April 2008; *4Accumulated figure for Coaster Hybrid EV (production ceased August 2004), Dyna Hybrid, Toyoace Hybrid and Quick Delivery 200 | |||||||||
| TMC Hybrid Vehicle Chronology |
| Year | Month | Milestone |
| 1997 | Mar. | Toyota Hybrid System (THS) unveiled |
| Aug. | Coaster Hybrid EV launched (Japan only) | |
| Dec. | Prius launched | |
| 2000 | Nov. | Cumulative Prius sales top 50,000 vehicles |
| 2001 | Jun. | Estima Hybrid launched (Japan only) |
| Aug. | Crown Mild Hybrid launched (Japan only) | |
| 2002 | Mar. | Cumulative hybrid vehicle sales top 100,000 mark |
| Aug. | Cumulative Prius sales top 100,000 vehicles | |
| 2003 | Apr. | Toyota Hybrid System II (THSII) unveiled |
| Jul. | Alphard Hybrid launched (Japan only) | |
| Sep. | Second-generation Prius launched | |
| Nov. | Dyna Hybrid and Toyoace Hybrid launched (Japan only) | |
| 2005 | Mar. | Harrier Hybrid (RX400h outside Japan) and Kluger Hybrid (Highlander Hybrid) launched |
| Oct. | Cumulative hybrid vehicle sales top 500,000 mark | |
| Dec. | Prius production commenced at the Changchun Plant, China | |
| 2006 | Mar. | GS450h launched in Japan |
| Apr. | Cumulative Prius sales top 500,000 vehicles | |
| May | Camry Hybrid launched (for sale outside Japan) | |
| Jun. | Redesigned Estima Hybrid launched (Japan only) | |
| Oct. | Camry Hybrid production commenced at the Kentucky Plant, U.S.; Quick Delivery 200 launched (Japan only) | |
| 2007 | May | Cumulative hybrid vehicle sales top 1-million mark; LS600h/LS600hL launched |
| 2008 | Feb. | Crown Hybrid unveiled (launched in April; Japan only) |
| May | Cumulative Prius sales top 1 million vehicles | |
| 2009 | Jan. | RX450h unveiled (launched in April) |
| May | Third-generation Prius launched | |
| Jul. | Camry Hybrid production commenced at the Gateway Plant, Thailand; HS250h launched | |
| Aug. | Cumulative hybrid vehicle sales top 2-million mark |
| 1 | Based on TMC data |
| 2 | Excluding the Coaster Hybrid EV, Dyna Hybrid, Toyoace Hybrid and Quick Delivery 200 |
| 3 | Number of registered vehicles × distance traveled × fuel costs (actual fuel efficiency in each country) × CO2 conversion factor |
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