Chief Executive Bill Ford stated Ford is currently considering the launch of a plug-in hybrid vehicle.
Plug-in hybrids can get over 100 mpg, but have been limited in production and sales. Costs for converting hybrids into plug-ins have been deterring most consumers from buying a plug-in. But, if a major manufacturer builds one and prices it to compete with hybrid vehicles, they should capture a hardcore group of consumers who would be purchasing a hybrid car.
Ford may also be looking to be seen as more innovative, and 'building better cars'. Toyota, who has attributed its growth to its reputation as an innovator, has reported record sales and profits in the past few months.
Reuters Business Channel | Reuters.com
Thursday, May 11, 2006
Ford considering producing a plug-in hybrid
Hybrid Research and Pricing at Edmunds.com
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