GM continues to push their new hybrid SUVs by presenting six new Hybrid Escalades to six different women on Oprah. After seeing the 2008 Escalade Hybrid being advertised at the Superbowl, Oprah producers wanted to see if GM would be willing to help them give six women a complete makeover.
I can imagine how excited they were to receive these brand new SUVs.
But it makes me wonder who GM is advertising to on the Oprah Show? Most people will not be able to afford this vehicle. At $60K to $70K, these are not budget vehicles. I suppose putting it on Oprah will certainly help develop a buzz about GM and hybrid vehicles.
And perhaps that's all it is? An attempt to change GM's image to being more green?
Saturday, February 23, 2008
Oprah Gives Away Six Hybrid Escalades
Hybrid Research and Pricing at Edmunds.com
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