Hybrid Car Sales, January 2009 ~ Hybrid Car Review
Hybrid Car Review: Hybrid Car Sales, January 2009

Thursday, February 05, 2009

Hybrid Car Sales, January 2009

The start of the new year has not gone well for car makers, even in their hybrid sales.  Sales were down 33% in reported hybrid car sales (full hybrids only).  Although the percentage drop is better than that of overall sales, most of that is due to the Prius, which did not fall as much as most of the others.

Some might find that odd since a new generation Prius is on its way in a few months, but Toyota has been offering deals on the Prius to help clear out the inventory. 


Make Model Jan-08 Jan-09 % Change
Honda Accord 48 1 -98%
Honda Civic 1,745 1,076 -38%
Honda Insight 0 0 -
Toyota Prius 11,379 8,121 -29%
Toyota Highlander 2,143 984 -54%
Toyota Camry 3,750 1,141 -70%
Toyota GS 450h 64 41 -36%
Toyota RX 400h 1,211 1,556 28%
Toyota LS600hL 105 33 -69%
Ford Escape/Mariner 1,474 880 -40%
Nissan Altima 473 644 36%
GM Yukon/Tahoe 0 467 -
GM Escalade 0 132 -
Chrysler Aspen/Durango 0 0 -
Total 22,392 15,076 -33%
Make Model Cumulative, 2008 Cumulative, 2009 % Change
Honda Accord 48 1 -98%
Honda Civic 1,745 1,076 -38%
Honda Insight 0 0 -
Toyota Prius 11,379 8,121 -29%
Toyota Highlander 2,143 984 -54%
Toyota Camry 3,750 1,141 -70%
Toyota GS 450h 64 41 -36%
Toyota RX 400h 1,211 1,556 28%
Toyota LS600hL 105 33 -69%
Ford Escape/Mariner 1,474 880 -40%
Nissan Altima 473 644 36%
GM Yukon/Tahoe 0 467 -
GM Escalade 0 132 -
Chrysler Aspen/Durango 0 0 -
Total 22,392 15,076 -33%

Nissan saw a rise in sales for their Altima Hybrid, but sales of the Hybrid Altima are limited and so are supplies. So, it's hard to gauge how well Nissan is doing with their hybrid cars. Until they can get their own hybrid on the road (the Altima Hybrid is built using Toyota Hybrid Synergy Drive), that's not likely to change.

Chrysler is out of the Hybrid marketplace, with the short-lived Hybrid Aspen and Durango no longer in production.

Honda, Toyota and Ford were all down 36% to 40% in overall hybrid car sales. That's in line with the overall drop of 37% of sales in the auto industry. In a way, that shows how far hybrid cars have come. They are part of the crowd, no longer set apart from what is going on with the rest of the industry.

There are other reasons why hybrid car sales are down right now, but it seems to be reflective of how sales were overall, rather than a reflection of hybrids.

Related:
Hybrid Car Sales, January 2008
Hybrid Car Sales, December 2008
Hybrid Car Sales in 2008 and 2009

Get Four Free Price Quotes From Yahoo! Autos Hybrid Research and Pricing at Edmunds.com

1 comment:

Anonymous said...

I appreciate the sales figures, but I wish they included the GM models of Malibu, Auro, & Vue.

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