Hybrid Car Review

In Ford's plan, called "Way Forward", they are planning on new product investments, including hybrids and crossovers. This would definitely be a step forward in an ever increasing market of conscientious decision making by the American public. After being bombarded as children about the importance of environmental concerns, today's society is now looking for ways to increase their individual ability to make a difference in promoting environmental safety.

So if Ford wants to stay ahead of the curve, this "way forward" plan is a step in the right direction.

Ford Motor Company - Press Release - FORD FIGHTS BACK

# More clarity for the Ford, Lincoln and Mercury brands – with a sharper focus on the customer and a clear point of view that will appeal to more buyers than today.
# A renewed commitment to design, safety and technology innovation to differentiate Ford Motor Company and its products in the marketplace.
# New product investments – utilizing Ford’s global architectures and scale – to deliver more new products faster, including more crossovers, hybrid vehicles, new small cars, increased spending on Ford’s truck leadership and new “white space” products.
# Material cost reductions of at least $6 billion by 2010.
# Continued straightforward pricing that is clear, credible and simple, which will further improve residual values.
# A lean and flexible manufacturing system combined with capacity matched to demand. Capacity will be reduced by 1.2 million units or 26 percent by 2008, representing the majority of actions within the plan’s 2006-2012 period.
# Plant-related employment is reduced by 25,000-30,000 people in the 2006-2012 time period, in addition to salaried personnel reductions and a reduction in the company’s officer ranks.