Honda sales are down 39.9% in comparison to last March, but Toyota and Ford posted increases in their total hybrid sales at 30.7% and 1.3%, respectively. Ford and Toyota both benefitted from the multiple models introduced last year in boosting their sales.
Honda Accord hybrid sales fell from 1862 to 581 units sold from last March to this March, a 68.8% drop. Honda Civic hybrid sales dropped 22.9% from 2896 to 2232 units sold, but the Honda Insight increased from 56 to 79 units sold, an increase of 41.1%. In total, Honda sold 2892 hybrid cars this March.
Ford increased sales over last March with 1589 hybrids sold, an increase from the 1569 units sold last year. Ford benefitted from having two hybrid cars this year, with the Ford Escape and the Mercury Mariner, while last year they only had the Ford Escape.
Toyota was the big winner this March. Despite losing ground with the Toyota Prius, with sales dropping from 10236 to 7922 (22.6% drop), the number of hybrids sold with the Toyota or Lexus brand increased with sales of the Toyota Highalander Hybrid (2987 units sold) and the Lexus RX 400h Hybrid (2470 units sold). The Highlander Hybrid was introduced in June and the Lexus RX 400h was introduced in April, so there are no comparison figures as of yet.
Since Toyota increased sales, and it sells almost 75% of the hybrids in North America, the total number of hybrids sold increased 7.5% over last March.
February Hybrid Sales, January Hybrid Sales, 2005 Hybrid Sales
Wednesday, April 05, 2006
Honda Hybrids March sales are way down, but Ford and Toyota are up
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