According to a recent CNW Marketing Research survey, consumers who are considering a hybrid for their next purchase is down to 12 percent, down from 30 percent a year ago. The premium buyers are willing to pay is also down from $2,500 to $1,152.
The decline in interest is being placed at the stability in gas prices. As the prices have receded, so have sales.
Toyota is expecting to sell nearly 300,000 hybrids next year, while J.D. Powers expects hybrid sales to hit 330,00. Global Insight is predicting 450,000 hybrid vehicle sales next year, with half of those sales going to Toyota.
Around 230,000 hybrid cars have been sold through November this year.
Source: Hybrid interest may need refueling, research firm says | Chicago Tribune
The decline in interest is being placed at the stability in gas prices. As the prices have receded, so have sales.
Toyota is expecting to sell nearly 300,000 hybrids next year, while J.D. Powers expects hybrid sales to hit 330,00. Global Insight is predicting 450,000 hybrid vehicle sales next year, with half of those sales going to Toyota.
Around 230,000 hybrid cars have been sold through November this year.
Source: Hybrid interest may need refueling, research firm says | Chicago Tribune
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