As Ichiro Suzuki accepted his MVP award in the form of a Chevy Tahoe Hybrid, I was struck by the irony of the situation.
See the GM representative handing out a Chevy SUV to a Japanese baseball star for winning the MVP in the All-Star Game for America's favorite game. The Chevy Tahoe Hybrid transmission is built in Baltimore, MD and assembled in Arlington, Texas.
So we have an American company celebrating fuel efficiency in a large SUV. While most people are wondering why they've never heard of an American hybrid up to this point, Ichiro was probably wondering why they weren't giving him a Prius built by Toyota in Japan. Or perhaps a Camry Hybrid, which is built in the US.
To me, it seems ironic that in order to celebrate America's game, Chevy (official sponsor of the MLB) was showing off the Malibu Hybrid (mild as it is) and introducing the Tahoe Hybrid.
The global marketplace keeps getting smaller.
Friday, July 13, 2007
Foreign Irony
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