Hybrid Car Sales, December 2007 ~ Hybrid Car Review
Hybrid Car Review: Hybrid Car Sales, December 2007

Friday, January 04, 2008

Hybrid Car Sales, December 2007

Hybrid car sales were up by 36% from last December, totalling 30,871 units sold this past month. GM does not break out their hybrid car sales, so all numbers shown reflect sales from Toyota, Honda, Nissan and Ford.
December 2006 to December 2007 Hybrid Car Sales

Make

Model


Dec-06







Dec-07 % Change




Honda

Accord


363







150 -59%




Honda

Civic


2,408







3,223 34%




Honda

Insight


3







0 -100%




Toyota

Prius


9,291







14,212 53%




Toyota

Highlander


2,354







2,791 19%




Toyota

Camry


4,005







4,969 24%




Toyota

GS 450h


252







136 -46%




Toyota

RX 400h


1,981







2,032 3%




Toyota

LS600hL


0







129 -




Ford

Escape/Mariner


1,968







2,265 15%




Nissan

Altima


0







964 -




Total


22625







30871 36%





hybrid car sales December 2007Overall, Toyota showed the biggest gains, increasing hybrid car sales by 36% from last December. But both Honda and Ford were also up 22% and 15%, respectively. The Prius, as has been usual this past year, showed the largest gains of any model, up 53%, while the Accord Hybrid continued its downward spiral, falling another 59%. The Prius has shown consistently large gains all year long, ever since Toyota pulled out the bottleneck in production. The Accord Hybrid has been the big loser this year. Built for performance and not fuel economy, it has suffered and is slowly being retired by Honda.

Hybrid car sales had fallen for the first time in August and September, but have rallied since then. Toyota was changing model years on the Highlander Hybrid, and suffered accordingly. Sluggish sales for the Civic Hybrid also contributed to the slowdown, but both vehicles have responded strong in the past two months.

percent hybrid sales December 2007Toyota, and especially the Prius, continue to dominate the hybrid marketplace. The Prius made 46% of the total market, while Toyota maintained 78.6% of the total. Honda took second with 10.9%, while Ford took 7.3%. Nissan rounded out the remainder with its limited sales of the Altima Hybrid, with the remaining 3.1%. As long as Nissan holds back on selling the Altima Hybrid (only eight states sell the hybrid Altima, and even there they are not pushed), it will remain a bit player.

GM still doesn't break out its hybrid car sales. I'd like to take the opportunity to encourage them to do so. There is obvious public interest in how hybrid car sales fare, good or bad. And considering the push they are in the midst of to publicize their own hybrid agenda, breaking out the sales numbers would be a good idea.

Related:
Hybrid Car Sales, November 2007
Hybrid Car Sales, December 2006

Get Four Free Price Quotes From Yahoo! Autos Hybrid Research and Pricing at Edmunds.com

2 comments:

Anonymous said...

I didn't see separate numbers for the Toyota hybrids in their December press release--would you mind sharing your source of this information? Thanks

Mike said...

I broke the Toyota numbers out by deduction using the numbers I already had.

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