Audi developed their hybrid system with Porsche and Volkswagen, and had originally hoped to bring the Q7 Hybrid in 2008. They have never been excited about the Q7 Hybrid. Instead, they are banking on diesel models. They delayed the launch till 2009, and now they are killing it. Audi has decided they won't import the Q7 Hybrid to the US because of the weak dollar.
"If you look at the way the economics are going, it was a very hard car to make the numbers work," de Nysschen said.
Although, De Nysschen was quick to point out a few will be available for 'commercial' market use.
The Q5, a smaller crossover, is still likely as a hybrid model.
"That hybrid has always been in planning. The question is, again, volume potential," de Nysschen said. "We in the U.S. are more enthusiastic about diesels. Hybrids have a niche in this market. We are a small company and ask ourselves if we need to be in every niche."
Monday, March 24, 2008
Audi Kills Q7 Hybrid for the US
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