Ford hybrid sales were up by over 250%, pushed by a a 57% gain in Escape and Mariner Hybrid sales, along with another very strong sales month for the Fusion and Milan Hybrid. Nissan had an incredible gain of over 600% for the Altima Hybrid. Honda and Toyota saw gains of 59 and 24%, respectively. Only GM saw a decline in hybrid sales this month of 1.3%. Sales for GM are shown for the full hybrid line-up only. Their mild hybrid line-up did see a slight gain.
Cumulative hybrid sales are still down by 19% for the year. They have been depressed from the changeover for the Prius, as customers held off until the new Prius arrived in showrooms. Also the recession and lower gas prices from last summers high have helped keep hybrid sales down until the past couple of months.
It's unclear whether hybrids will see a 'hangover' effect from the end of the Cash for Clunkers program in the coming months. The new Insight and Prius have been strong sellers so far, and the Prius has been a strong seller for years now. Honda Civic Hybrid sales have fallen off, as Insight sales have climbed. This may be an indicator that the Insight, which was intended to compete with the Prius, is really competing with the Civic Hybrid instead.
|Monthly Sales||August 2008||August 2009||% Change|
|Cumulative Sales||Cumulative 2008||Cumulative 2009||% Change|
BTW, Back in August of 2008, sales were still going strong for hybrids, with high gas prices forcing a sell out of hybrids, especially the Prius.
Hybrid Car Sales, August 2008
Hybrid Car Sales, July 2009