Also, keep in mind that hybrid car sales were down by 30% in February, 2009 compared to February 2008. The recession was in full force and overall light duty car sales were down by 40% (which means hybrids were a bright spot even if they were down 30%). So, a 5 percent gain this month is nice, but not exactly the best they could be.
|Monthly Sales||February 2009||February 2010||% Change|
|Cumulative Sales||Cumulative 2009||Cumulative 2010||% Change|
Some assumptions you might make about hybrid sales this month just don't seem to be panning out. For instance, the Toyota recalls should be affecting sales, especially with the Prius which is one of the models involved. Although overall Toyota/Lexus hybrid car sales were down by 7.3% as Toyota overall light duty sales were way down this month, the Prius remains unaffected, however. Prius sales were up by 10%, as heavy incentives, plus a waiting list on the Prius and an artificial limit on the numbers being imported right now have kept the pressure up.
Japanese Prius sales are still sky high, with a six month waiting list on the Prius. That means Toyota is not shipping as many Prius to the US. That means there are still people who are having to wait for the Prius they ordered. It's unclear if Toyota can keep that up in the coming months, but they are continuing to offer incentives on hybrids in February.
Also keep in mind that four new models are keeping things up, since they weren't being sold last February. The Honda Insight, Ford Fusion and Mercury Milan Hybrids launched in March, so we'll have a better idea next month of how well they are doing.
Overall, Ford, Honda and Nissan were up from last year, which may indicate they were able to take advantage of the bad news surrounding Toyota. Also, the Cadillac Escalade Hybrid was up 125% with big rebates being offered.
Hybrid Car Sales, February 2009
Hybrid Car Sales, January 2010